Yara Simón

• Update articles that are low-performing or high-competition for Shopify so they rank on Google's search results and appear in AI Overview snippet
• Create briefs informed by the search engine results page to decide what kind of update is necessary
• Interview merchants and marketing experts to create for updates, asking in-depth follow-up questions so that they can be useful for future articless
• Edit freelancers' work and provide feedback

• Clients include Refinery29 Somos, Shopify, HowStuffWorks and Glade

• Edited and wrote stories under tight deadlines on diverse topics, including Latinx culture, immigration, business, pop culture, politics, enhancing audience engagement

• Conducted SEO research for HowStuffWorks and Glade, informing content calendar development to optimize online visibility

• Approved, assigned and optimized SEO articles for highly visible e-learning company,ensuring blog content is accurate, on-brand, easy to understand and educational
• Defined editorial strategy, set goals, identified content clusters, and executed content experiments, leading to millions of views a month (200K UVs per day, 30% growth YOY)
• Mentored six editors and a network of freelance writers, enhancing editorial quality and team development
• Performed SEO audit, helping content and marketing teams create optimized material
• Developed attention-grabbing CTAs for articles, guiding readers through the sales funnel and increasing engagement
• Implemented guidelines, allowing publishing team to be racially sensitive and inclusive
• Provided detailed feedback and creative solutions to help team overcome blockers
• Updated older articles to improve ranking potential by applying SEO insights and new strategies
• Leveraged MasterClass content to create engaging articles that showed potential customers the value of the platform

• Designed content strategy for rapidly growing fintech company serving small business owners while managing five freelance writers
• Edited and wrote user-friendly copy across website and app platforms
• Ensured all copy followed legal and compliance protocols
• Ghostwrote internal emails for CEO, including a mixture of updates and profiles of employees
• Launched and managed style guide and implemented it across web and app platforms
• Collaborated with product, engineering, data and other teams to draft engaging, informative internal communication emails
• Launched video profile series of customers and educational portal to support BIPOC business owners in overcoming hurdles

• Led editorial strategy for the biggest Latinx media brand in the U.S.
• Developed annual editorial calendar, enabling editors and writers to produce high-quality content that increased audience loyalty and traffic
• Increased organic traffic by 80% via SEO and Google Analytics audit, resulting in month-over-month growth
• Created, assigned and edited several high-performing content series, including Suelta, a relationship and dating column that resulted in TV writing deal for writer
• Spearheaded editorial content plans for branded campaigns up to $700K for companies such as HBO, Wells Fargo, Ulta and Miller Lite
• Implemented processes to improve workflow between editorial, marketing and video
• Identified gaps in coverage of underrepresented communities, reinforcing Remezcla as the go-to source for Latinx content