Summary
Overview
Work History
Education
Skills
Interest
Timeline
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Yaqi (Ainley) Zhong

Hamilton,ON

Summary

Accomplished Market Analyst with a proven track record at LINKLOGIS, adept in leveraging Microsoft Excel for predictive analytics and qualitative research to drive consumer segmentation and competitive analysis. Spearheaded cross-functional teams, enhancing marketing strategies and risk management processes, achieving significant business growth. Exhibits strong collaboration and analytical skills, with a focus on impactful results.

Overview

1
1
year of professional experience

Work History

Market Analyst

LINKLOGIS
04.2024 - 09.2024
  • Leveraged predictive analytics techniques to anticipate changes in consumer demand patterns, guiding proactive strategy adjustments.
  • Collaborated with cross-functional teams to implement successful product launches and campaigns.
  • Conducted quantitative and qualitative analyses, identifying key drivers of business growth.
  • Developed insightful reports to inform senior management decision-making on growth opportunities.
  • Enhanced marketing strategies, closely monitoring industry developments and consumer preferences.

Risk Management Intern

LINKLOGIS
11.2023 - 01.2024
  • Evaluated effectiveness of existing insurance programs periodically; advised any modifications necessary to maintain adequate coverage at optimal costs.
  • Reduced potential financial risks by analyzing data and conducting risk assessments for various projects.
  • Improved overall risk awareness among employees through training sessions and informative presentations.
  • Collaborated with cross-functional teams to devise strategies for managing project-specific risks effectively.
  • Analyzed historical loss data to identify patterns and anticipate potential future exposures more accurately.

Education

DeGroote School of Business - Finance And Economics

McMaster University
Hamilton, Ontario L8S 4L8
04.2025

Skills

Microsoft Excel

Qualitative Research

Customer Segmentation

Competitive Analysis

Survey Design

Problem-solving abilities

Interest

Sports - Climbing, Badminton, Tennis

Travel - Guangdong Province, China (summer, 2024)

Timeline

Market Analyst

LINKLOGIS
04.2024 - 09.2024

Risk Management Intern

LINKLOGIS
11.2023 - 01.2024

DeGroote School of Business - Finance And Economics

McMaster University

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Yaqi (Ainley) Zhong