Overview
Work History
Education
Skills
Languages
Timeline

Yanru(Vera) Mu

Toronto,ON

Overview

3
3
years of professional experience

Work History

Partner

China Go Global Consulting Co, Ltd
05.2023 - 08.2024
  • Provided resources and consulting assistance to help companies in ‘Belt and Road’ countries

Chief Coordinator of the ‘Double Eleven Gala’

Haier
10.2023 - 12.2023
  • Led the coordination of 10 different workstreams, ensuring seamless execution
  • Oversaw and managed the scheduling and logistics for all participating influencers and artists

Marketing Manager

East Flavor Fashion Group
05.2023 - 10.2023
  • Events management: As part of the brand promotion plan, responsible for hosting several music party events aimed at branding and consolidating ties with initial users
  • Brand distribution: Expand distribution channels, negotiate cross-brand cooperation, and establish distribution process specifications for multi-brand boutique, and has now reached cooperation with more than 2 boutiques in Chengdu

Content Provider Manager

VFine Music
06.2021 - 10.2022
  • Organization and Expansion of Music Library: Analyzed content of the library, sorted out categories and set the priorities based on rarity level
  • Collaborated with musicians and introduced high-quality copyrighted music
  • Media Labeling Management: As the primary manager, took full responsibility for musician exploration, A&R, business client branding, and content production supervision
  • Internal startup project: Established standards for video introductions, expanded distribution channels, negotiated cross-brand cooperation, and established distribution networks

Education

Bachelor’s degree - Music Performance

Anhui University
06.2015

Graduate Certificate - Marketing Research and Analytics

Centennial College
04.2025
GPA: 4.0

Master’s degree - Opera Performance

China Conservatory of Music
06.2020
GPA: 3.420

Skills

  • Proficient in Microsoft Office Suite
  • Familiarity with AI tools including ChatGPT/MidJourney
  • Competent at Program Management
  • Advanced Beginner in SAS

Languages

English
Professional Working
Chinese (Mandarin)
Native or Bilingual

Timeline

Chief Coordinator of the ‘Double Eleven Gala’ - Haier
10.2023 - 12.2023
Partner - China Go Global Consulting Co, Ltd
05.2023 - 08.2024
Marketing Manager - East Flavor Fashion Group
05.2023 - 10.2023
Content Provider Manager - VFine Music
06.2021 - 10.2022
Centennial College - Graduate Certificate, Marketing Research and Analytics
China Conservatory of Music - Master’s degree, Opera Performance
Anhui University - Bachelor’s degree, Music Performance

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Yanru(Vera) Mu