Yannis Souris
Ottawa,Canada
Summary
Technology marketing leader with extensive ABM / B2B experience in brand, TAM and GTM strategy as well as lead/demand generation using digital channels such as SEO, PPC, email, content, influencer, event and social media marketing).
For the past 16 years, I've been planning, executing and managing high ROI campaigns that increase revenue and brand awareness of technology companies nationally and internationally.
I'm a proven leader, honest, entrepreneurial, extremely motivated, results minded and family oriented.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Head of Growth
Teldio Corporation (GPS Software Solutions)
06.2023 - Current
- Directing and managing of all lead generation / demand programs of Teldio Corporation, a leader in GPS tracking and fleet management software solutions
- Designing and executing lead demand programs using a marketing stack that includes several major marketing automation platforms including Hubspot, Mailchimp, Landingi, MS BI, HootSuite, Google Analytics, Google Ads, Adobe CS, SEMrush, Moz, etc.
- Working simultaneously on all digital marketing channels (content, social media, email marketing, PPC, SEO, events)
- Analyzing web and landing pages traffic, visits, and other KPIs to identify new selling opportunities
- Creating content and messaging for current and prospect audience via webinars, podcasts, testimonials, ebooks
- Driving audience engagement and brand awareness through LinkedIn, X and other social media channels
- Analyzing monthly, quarterly, and yearly ABM / B2B campaign results, channel and activity at large to understand, monitor and adjust marketing tactics
- Conducted comprehensive market research to identify emerging trends and capitalize on potential opportunities for growth
- Devised creative promotional strategies that captured audience attention and increased brand awareness in target markets
- Revitalized the underperforming marketing department through new MarTech stack focused on lead generation processes towards higher-growth opportunities
Marketing Director
Augmentt Technology (IT SaaS)
04.2021 - 05.2023
- Directed and managed all marketing activities and programs of Augmentt Technology a SaaS management company with global customer base and a leader in its field
- Designed and executed lead demand programs using a marketing stack that included several major marketing automation platforms such as Salesforce, Mailchimp, Landingi, MS BI, HootSuite, Google Analytics, Google Ads, Adobe CS, SEMrush, Moz, etc
- Launched new products Augmentt Engage and Augmentt Academy successfully
- Worked simultaneously on all digital marketing channels (content, social media, email marketing, PPC, SEO, events) to create and increase traffic to company's online properties (web site and tens of landing pages)
- Analyzed web and landing pages traffic, visits, abandonment rates, and other KPIs to identify new selling opportunities
- Built content and messaging for current and prospect audience via webinars, podcasts, testimonials, ebooks
- Drove most engagements and brand awareness through LinkedIn and other social media channels
- IT SaaS
- Built strong relationships with industry professionals and influencers.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Oversaw creation of compelling marketing materials, including brochures, presentations, and social media content.
- Directed trade show participation, maximizing exposure for company products and services.
Digital Marketing Manager
Kivuto Solutions (EdTech SaaS)
07.2020 - 04.2021
- Managed all aspects of Kivuto's OnTheHub eStore, brand and dove an increase in awareness and sales of the company's web stores
- Built a global B2B marketing strategy that drove revenue growth and brand awareness
- Optimized eStore engagement to upsell/cross-sell various digital products and services
- Engaged in real-time e-commerce conversion ensuring onthehub.com by Kivuto is world class operation
- Analyzed traffic, visits, transactions of web stores, and products being sold to understand where new selling opportunities and/or potential challenges or issues may need to be addressed
- Produced content and messaging to support engagement of faculty influencers
- Filled funnel for the Faculty Engagement Team (FET) to call and drive awareness around available digital resources on the eStore
- Achieved higher than ever engagements and brand awareness through Social Media influential channels
- Used creative methods, processes and content to step outside the boundaries of traditional marketing to optimize strategies and create disruption in new channels of engagement
- Analyzed monthly, quarterly, and yearly B2B and B2C campaign results, channels, content, and eStore transactional activity
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
Digital Marketing Director
KnowLand ( EdTech E-Commerce)
09.2017 - 08.2020
- Developed and delivered successful online marketing promotions and lead generation programs that included SEO and PPC initiatives for KnowLand, a professional development courses and workshops company
- Developed and deployed Inbound marketing landing pages that generated more than 400 MQLs in three months
- Designed and developed the KnowLand e-commerce Edtech platform that featured several courses for professionals who wish to upgrade their skill set in conventional and digital marketing, productivity, branding and social media
- Saved company 60k by deploying custom online marketing tools
- Increased enrolment of professional courses by 110% in 18 months
- Designed impactful landing pages that effectively captured leads while showcasing company's unique offerings
- Improved lead generation by designing and implementing email marketing campaigns
- Increased brand visibility by developing and executing comprehensive digital marketing strategies
- Conducted market research to identify new opportunities and inform strategic decision making
Digital Marketing Director
Feenics Access Control (ACaaS Cloud)
01.2019 - 07.2020
- Designed, developed and delivered online marketing and lead generation programs that included SEM, (SEO + PPC), Social Media marketing, email marketing initiatives for Feenics, a leading Cloud-based ACaaS technology company
- Improved lead generation by designing and implementing email marketing campaigns
- Created and managing conventional marketing, advertising, design and branding projects
- Created and managed Feenics' online properties including web site and landing pages
- Created and managed Social Media content
- Launched the Feenics Academy platform
Marketing Director
Willis College of Business and Technology
10.2015 - 01.2019
- Successfully marketed and branded one of the most trusted career colleges in Canada
- Strategized, designed and produced all ongoing digital marketing projects of the College, resulting in 70% more awareness
- Created new branding that involved more than 600 marketing material upgrades such as brochures, kit folders, manuals, program outlines, ads, promos, as well as a new 400-page web site
- Total value achieved: 300K
- Produced all print and online marketing and recruiting material
- Production and managing of all print, outdoor and online campaigns
- 350K investment achieved
- Generated 112% more leads while cutting budget by 55% in 18 months
- Created social media campaigns, internal communications, managed suppliers, freelancers and internal resources
- Managed marketing budgets
- Media relations, implementation of new student ID
- Achieved social media and online recognition worth 120K with virtually no social media budget
Director of Publications
Publications Lee Valley Tools
08.2011 - 12.2015
- Directed and managed successfully a department of 30+ graphic designers, photographers, copyeditors and proof readers in a creative area of work involving front to back production of several catalogues and related publications
- Also involved in online sales of company via its ecommerce site
- Managed successfully complex schedules, ensured that important deadlines are met as well as art directed projects from other departments of the company such as Product Development, R&D and Manufacturing
- Scheduled and supervised photography, design of publications, printing and binding as well as branding, digital media and web
- Implemented changes to existing CRM system, that increased productivity by 25%
- Handled production, HR and printing budgets in excess of $6 million
- Directed production of 12 product catalogues / year
- (Main 400 pages catalogue: 1,1 million copies / year)
- Launched blitz marketing initiatives in Quebec that resulted in a new revenue stream in province
- Besides running successfully an entire department, I was also involved in general marketing of Lee Valley, from creative to marketing strategy nationally and internationally
- Enhanced publication quality by implementing rigorous editing and proofreading processes.
- Streamlined content production for increased efficiency and reduced turnaround time.
Education
Bachelor of Science - Biochemistry
Laurentian University
Greater Sudbury, ONBachelor of Arts - Liberal Arts & Sciences
SBIE School of Liberal Arts, University of Athens
Athens, GreeceSkills
- Branding TAM and GTM Strategy
- Digital Marketing
- E-commerce
- UX, UI
- Legacy and Digital Advertising
- Social Media, Content Creation and Management
- HTML and WordPress
- Email marketing
- SEO, SEM, PPC and Google Analytics
- CRMs and Marketing Automation
- SaaS Platforms
- Adobe Creative Suite
Websites
Certification
- Google Analytics Certification
- Google Ads Certification
Additional Information
Member of many professional art associations in Canada and abroad, Founding member of the Idea Network, Member of several photography groups and associations, Member of several non-profit organizations and industry boards, Accredited photographer at the 2004 Olympic Games
Languages
English
Native or Bilingual
Greek
Native or Bilingual
French
Elementary
Groups
- Strategic Digital Marketing, 04/01/10 to 03/31/24
- Advertising and Sales Association of Ottawa, Various roles
- Dante was Here Creative Photography, Various roles
- RA Photo Club, Various roles
- ADA, Various roles
- Art Directors Club of Toronto, Various roles
- Greek Community of Ottawa, Various roles
- The Idea Network, Various roles
- The Greek Gourmet, Various roles
Volunteerwork
- United Way
- The RA Club
- Ottawa Internationals Soccer Club
- Public Relations Committee Member, Children's Aid Society
- ADA
- Canadian Humane Society
Awards
- 40 Under 40 Achievement Award
- Minister's Award for Outstanding Achievement in Business
- More than 200 international, national and local awards in advertising and design
- Top Canadian Directors list, Strategy Magazine
- Top 50 art directors list, Strategy Magazine
Hobbies and Interests
- Accomplished workshop/seminar leader on creativity
- Workshop/seminar leader on general marketing, advertising and digital marketing
- Fine art photography
- Painting
- Poetry
- Family life
- Art collecting
- Many sports
Personal Information
Willing To Relocate: Anywhere
Timeline
Head of Growth
Teldio Corporation (GPS Software Solutions)
06.2023 - Current
Marketing Director
Augmentt Technology (IT SaaS)
04.2021 - 05.2023
Digital Marketing Manager
Kivuto Solutions (EdTech SaaS)
07.2020 - 04.2021
Digital Marketing Director
Feenics Access Control (ACaaS Cloud)
01.2019 - 07.2020
Digital Marketing Director
KnowLand ( EdTech E-Commerce)
09.2017 - 08.2020
Marketing Director
Willis College of Business and Technology
10.2015 - 01.2019
Director of Publications
Publications Lee Valley Tools
08.2011 - 12.2015
- Google Analytics Certification
- Google Ads Certification
Bachelor of Science - Biochemistry
Laurentian University
Bachelor of Arts - Liberal Arts & Sciences
SBIE School of Liberal Arts, University of Athens
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