Yanika Saluja
Toronto,Canada
Summary
Recent university graduate with experience in public relations, social media, digital marketing, and content creation. Skilled in project coordination, brand storytelling, and supporting integrated marketing campaigns. Organized, adaptable, and eager to contribute to fast-paced communications and marketing teams.
Overview
4
4
years of professional experience
Work History
Freelance Content Creator
Datenight YYZ
07.2025 - Current
- Collaborate with restaurants and local events to capture engaging short-form video content, highlighting Toronto’s vibrant food and lifestyle scene.
- Conceptualize, film, and edit branded content tailored for social media, delivering high-quality, on-trend videos for Datenight’s Instagram audience.
Publicity Intern
Touchwood PR
12.2024 - 03.2025
- Acquired essential PR skills including building relationships with media, event listings, monitoring media, crafting media lists, writing and more.
- Worked with teams across entertainment and hospitality sectors to develop an understanding of how PR contributes to organizational success.
- Benefited from mentorship and support from PR experts, that helped me boost my skillset, and give me a better understanding of what PR is all about.
- Drafted communications plans outlining strategies for achieving publicity goals.
- Occasionally wrote for an established Toronto publication, SheDoesTheCity
VP of Marketing
Indian Students Association at TMU
08.2024 - 01.2025
- Manage a multidisciplinary team of students, providing strategic direction and mentorship.
- Develop and execute comprehensive marketing strategies aligned with association's goals.
- Manage marketing budgets, ensuring efficient allocation of resources.
- Analyzed market trends, competitive landscape, and consumer behavior to identify key growth opportunities.
Social Media Manager
Nourished- A Documentary Series
06.2024 - 01.2025
- Manage social media presence on Instagram and create & schedule engaging content, including posts, stories, and reels.
- Produce and edit vlogs, behind-the-scenes (BTS) footage and capture and post real-time content from set, offering followers an insider view.
- Contribute to production processes, gaining hands-on experience with filming and editing.
- Managed the daily operations of all assigned social media accounts.
Customer Service Supervisor
Loblaws
03.2021 - 01.2025
- Assisted customers with product inquiries and resolving complaints promptly and professionally.
- Trained new customer service representatives on company policies and procedures.
Social Media Coordinator
Chronicles Toronto
06.2023 - 06.2024
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
- Monitored customer comments on various social media channels and responded in a timely manner.
Lifestyle Content Creator Lead
REC Toronto
07.2023 - 01.2024
- Attended events and locations to capture dynamic, on-site content for social media.
- Produced engaging, high-quality content, including reels and green screen videos, tailored to audience interests.
Education
Bachelor's - Journalism
Toronto Metropolitan University (TMU)
04.2025
Skills
- Media Monitoring
- Event listings
- Influencer list building
- Video editing
- Audience engagement
- Digital photography
- Social media marketing
- Social media management
- Google analytics
- Content scheduling
- Marketing analytics
- Adobe creative suite
- Canva & Capcut
- Public Relations
LANGUAGES
English
Hindi
Timeline
Freelance Content Creator
Datenight YYZ
07.2025 - Current
Publicity Intern
Touchwood PR
12.2024 - 03.2025
VP of Marketing
Indian Students Association at TMU
08.2024 - 01.2025
Social Media Manager
Nourished- A Documentary Series
06.2024 - 01.2025
Lifestyle Content Creator Lead
REC Toronto
07.2023 - 01.2024
Social Media Coordinator
Chronicles Toronto
06.2023 - 06.2024
Customer Service Supervisor
Loblaws
03.2021 - 01.2025
Bachelor's - Journalism
Toronto Metropolitan University (TMU)
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