Yang Xu

Fashion Product Development：

• Lead apparel and accessories development for the company’s new retail division, covering in-house design, ODM, and OEM.
• Collaborate with photography teams to develop wardrobe solutions that enhance visual storytelling.
• Optimize supply chain operations to improve product quality and reduce costs.

Project Management：

• Oversaw end-to-end project management, ensuring alignment with brand identity and commercial goals.
• Developed and executed detailed project plans, defining scope, goals, deliverables, and timelines for successful outcomes.
• Monitored project progress, identified risks, and implemented corrective actions to minimize delays or disruptions.
• Analyzed project performance data to identify areas for improvement and optimize future project execution.

• Conducted market research to identify emerging fashion trends and consumer preferences.
• Managed supplier relationships and negotiated contracts to optimize cost efficiency.
• Developed seasonal collections and ensured timely product launches.
• Supervised inventory planning and sales analysis to maximize revenue.

• Established and managed an independent women’s fashion boutique, overseeing product curation and sales strategies.
• Conducted overseas buying trips, built relationships with international suppliers, and negotiated pricing.
• Led branding, marketing campaigns, and customer engagement initiatives.
• Analyzed market trends to refine product selections and enhance customer experience.

Fashion Buyer (March 2015 - July 2017):

• Monitored and replenished display inventory and restructured according to available stock.
• Assisted with special event planning and execution, incorporating creative visual elements to enhance the overall atmosphere and support promotional objectives.
• Coordinated with marketing team to create cohesive in-store promotional materials for special events and sales campaigns.

Visual Merchandiser (December 2012 - March 2015):

• Designed and implemented creative window and in-store displays to showcase new products, promotions, and slow-moving inventory, enhancing store appeal and increasing customer engagement.
• Analyzed sales data, customer feedback, and market trends to refine merchandising strategies, maximize revenue potential, and improve the shopping experience.
• Conducted competitor analysis to stay informed of industry trends and adjust visual merchandising strategies for a competitive edge.
• Trained and supervised sales in visual merchandising techniques to ensure consistent brand presentation across the store.
• Coordinated with marketing and cross-functional teams to ensure proper implementation of promotional and visual display elements.