Summary
Overview
Work History
Education
Skills
Timeline
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Yang Siong

Fresno,CA

Summary

Strategic and results-driven Senior Territory Manager with over 15 years of experience in territory expansion, sales optimization, and team leadership. Recognized for consistently exceeding sales goals, driving revenue growth, and leading key account relationships with major retailers. Skilled in Salesforce Apex, and MicroStrategy, and delivering market-leading results in competitive environments. Knowledgeable Senior Territory Manager with proven track record in managing large territories and driving sales growth. Demonstrated effective negotiation and relationship-building skills to secure key accounts and foster long-term partnerships. Successful Territory Manager bringing strong history of exceeding product revenue and customer targets. Versed in [Type] products and current market trends. Over 15 years of sales and business development success. Seasoned Territory Manager and exceptional sales professional. Decisive team leader and business manager with excellent attention to detail and persuasive communication style. Offering 15 years of experience in sales. Goal-oriented manager with distinguished experience in marketing industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent. Accomplished Sales Manager offering 15 years of experience developing and maximizing [Type] sales. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, product promotion and merchandising to achieve market penetration. Successful record of expanding network connections through persuasive brand imaging. Performance-oriented Sales Leader offering exceptional record of achievement over 15-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.

Overview

18
18
years of professional experience

Work History

Senior Territory Manager

Reynolds Marketing Services
07.2022 - Current
  • Delivered tailored sales strategies resulting in significant new product introductions (NPI) despite challenging regulatory changes.
  • Secured key contracts with over 90 new retail clients, contributing to increased market share and revenue growth across the territory with an increase from 54% to 88% contracted retailers.
  • Managed a diverse portfolio of 200+ retail accounts, including major chains and independent retailers, optimizing product placement and promotion to drive increased sales.
  • Collaborated with key stakeholders, including wholesalers and national accounts like Costco and Sam's Club, ensuring consistent product availability and distribution for new products.
  • Exceeded quarterly sales targets by developing effective promotional strategies and leveraging customer relationships to drive NPI success.
  • Awarded 2022 4th Quarter Gold Award for top NPI sales across the region.
  • Recognized with the 2024 1st Quarter Gold Award for the highest increase in Cigarette Industry Volume (CIV) from driving 90+ contract signings.
  • Highest new contracted NMO during 1st quarter of 2025. 45% to 87%
  • Delivered Key Business KPIs in line with Reynolds USA Company. Contribute and support the delivery on all key metrics
  • Execution excellence across Trade marketing basic; distribution and availability, pricing and communication, consumer engagement and retail activation
  • Purposeful and focus joint business planning to accelerate growth
  • Leveraging sales and financial data and analytic for better decision making. Effective deployment of resources and investments in line with robust plans with strong roi mindset
  • Deployed leadership, coaching and mentoring to ensure success in current roles and future roles with key talents.


Senior Business Development Manager

Siong Family Farm
07.2009 - 07.2022
  • Expanded the company's customer base by implementing strategic sales initiatives and identifying new market opportunities.
  • Led a high-performing sales team, enhancing productivity through training and mentorship while maintaining strong client relationships.
  • Directed logistics and operations to ensure seamless order fulfillment, delivering a high standard of service to clients.
  • Developed pricing strategies and sales forecasts that aligned with market trends and company objectives, enhancing profitability.
  • Built a loyal customer base by providing tailored solutions and addressing individual client needs effectively.
  • Lead, coach and manage one unified high performing trade team. Attract the best talent with an emphasis on diversity and inclusion and champion an environment department.

Correctional Officer

Fresno County Sheriff Dept
04.2007 - 06.2009
  • Enforced security protocols and maintained the safety of inmates, staff, and the facility through routine inspections and emergency response.
  • Processed inmate bookings and releases while ensuring compliance with legal requirements and facility procedures.
  • Collaborated with law enforcement and security teams to mitigate risks and prevent security breaches, maintaining a high standard of safety.
  • Drafted detailed reports documenting incidents and investigations, ensuring accurate records for legal and procedural follow-up.
  • Oversaw 300 inmates per floors

Education

General Education -

Fresno City College
Fresno, CA

Diploma -

Redwood High School
Visalia, CA
06.1999

Skills

  • Strategic Planning
  • New Product Launches
  • Key Account Management
  • Salesforce Apex
  • MicroStrategy
  • Excel
  • PowerPoint
  • Sales presentations
  • Performance tracking
  • Account management
  • Trilangual ( Hmong, French, English )

Timeline

Senior Territory Manager

Reynolds Marketing Services
07.2022 - Current

Senior Business Development Manager

Siong Family Farm
07.2009 - 07.2022

Correctional Officer

Fresno County Sheriff Dept
04.2007 - 06.2009

General Education -

Fresno City College

Diploma -

Redwood High School
Yang Siong