Yang Ni
Summary
Adaptable and globally-minded professional with a BBA from SFU and a Master's from the University of Pennsylvania. Experienced in project design and execution in both startup and non-profit settings, showcasing expertise in networking and relationship building. Specialized in strategic communication and brand promotion within the marketing landscape. Entrepreneurial mindset with a dedication to hard work, innovation, and coaching, making a multifaceted professional adept at navigating dynamic work environments.
Overview
5
5
years of professional experience
Work History
Marketing Coordinator
Forward Marketing Ltd.
12.2023 - Current
- Collaborated with over 20 companies to leverage a blend of online and offline marketing strategies, effectively generating leads, enhancing visibility, and driving substantial sales growth.
- Elevated website traffic through the implementation of SEO best practices and strategic keyword research.
- Cultivated and maintained strong customer relationships with influencers, business partners, and target customers, fostering valuable partnerships that significantly increased brand awareness.
- Demonstrated adept financial management by creating and overseeing marketing budgets, vigilantly monitoring expenditures, controlling costs, and realizing a remarkable 220% return on investment (ROI).
- Produced engaging daily content for social media platforms, actively contributing to the establishment and growth of the corporate presence on WeChat, RED, TikTok, and Instagram.
- Amplified brand awareness within specific customer demographics through well-executed social, print, and email campaigns.
Part-time Project Manager & Marketing Coordinator
Lighteryou Technology Ltd.
09.2022 - Current
- Develop and maintain relationships with over 200 influencers and 20 student clubs across New York, Philadelphia, and the East Coast.
- Collaborate with influencers and student clubs to amplify Lighteryou's reach and impact.
- Work closely with the project manager to design the app's UI and user flow, ensuring a seamless and user-friendly experience.
- Contribute to the development of app pricing structures and the creation of a rewarding customer system.
- Oversee the marketing department, providing leadership to a team of 10 employees.
- Collaborate with the marketing team to execute strategic campaigns aligned with the company's objectives.
- Monitor and analyze campaign performance metrics, providing insights for continuous improvement.
Founder & Chief Operating Office
Future Alpha Education Ltd.
10.2019 - 10.2023
- Directed all company operations, managed over 40 employees in 4 departments and achieved annual sales of US$650,000
- Improved the learning efficiency and performance of over 200 students by providing them with extra office hours
- Successfully assisted all students to receive a “B”-level grade or higher by the end of term
- Developed meaningful elective courses for tutoring, including: Philosophy, Linguistics and Education
- Motivated and led students to explore diverse courses, outside their major, and achieved desirable grades through tutoring sessions
- Provided one-stop services to overseas students, including after-school networking events, homestays and visa application services
Founder & President
Zero Gravity Foundation
03.2020 - 03.2022
- Contacted international vendors during Covid-19 outbreak to help alleviate medical supply shortages for Vancouver Hospital and other health authorities, which included over 5,000 masks, 2,000 protective suits and ventilators
- Worked with several restaurants and helped fundraise to provide 7-day free lunch for doctors, nurses, and all other first responders in British Columbia's Center for Disease Control
- Provided over 500 life jackets, 1,000 water bottles, and a rescue boat for the rescuers in summer 2021 after torrential rains hit Henan, China.
Sales and Marketing Intern
Shengsoft Technologies Corp.
03.2019 - 06.2019
- Developed a web app that recommends courses to college students, which helped students optimize their course schedules
- App algorithm was based on student average grade point average, class size and professor approval score
- Contacted and cooperated with more than 30 college clubs to promote the web app, which achieved 40% sales growth versus the previous quarter.
Marketing Operations Intern
HCC Marketing Ltd.
09.2018 - 12.2018
- Produced weekly articles on WeChat, Instagram & Facebook and achieved 3,000 average weekly views
- Used WeChat articles, Instagram advertising and offline posters to promote Miriam Yeung's concert in Vancouver, which attracted more than 800 attendees
- Leveraged 350 paid online questionnaires to conducted market research that helped identify key influencers in Vancouver, and provided suggestions on how to build value-adding partnerships with them.
Education
Master of Science - Organizational Dynamics
University of Pennsylvania
Philadelphia, PA, USA12.2023
BBA - Finance
SIMON FRASER UNIVERSITY
Burnaby, Canada12.2019
Skills
- Digital Marketing Expertise
- Start-up Mindset
- Coaching and Mentoring
- Project Management
- Intercultural Competence
- Cross-functional Collaboration
- Global Marketing Strategy
- Creativity
Languages
English
Full Professional
Chinese (Cantonese)
Native or Bilingual
Chinese (Mandarin)
Native or Bilingual
Timeline
Marketing Coordinator
Forward Marketing Ltd.
12.2023 - Current
Part-time Project Manager & Marketing Coordinator
Lighteryou Technology Ltd.
09.2022 - Current
Founder & President
Zero Gravity Foundation
03.2020 - 03.2022
Founder & Chief Operating Office
Future Alpha Education Ltd.
10.2019 - 10.2023
Sales and Marketing Intern
Shengsoft Technologies Corp.
03.2019 - 06.2019
Marketing Operations Intern
HCC Marketing Ltd.
09.2018 - 12.2018
Master of Science - Organizational Dynamics
University of Pennsylvania
BBA - Finance
SIMON FRASER UNIVERSITY
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