Yana Nesterenko (CUAET)

• Developed personal brand strategy for Odessa official and managed all of head's social media accounts.
• Developed and implemented social media strategy to increase engagement and reach new audiences on personal Facebook page (organic growth of subscribers +5.5K in 2 years).
• Facilitated press conferences and other outreach events to raise visibility of organization.
• Created high-quality press releases, blogs and newsletters.
• Built strong relationships with members of media to ensure broad coverage and opportunities.
• Helped head to prepared to interviews and live broadcasts; wrote speeches for head.
• Completed media task to attract attention of key stakeholders to one of projects (Odessa Expo 2030).
• Handled media support to Regional Development Agency of Odessa Region, Department of Investments, International Relations and Tourism of Odessa Administration and project "Odessa Expo 2030" (were part of activities of head).
• Developed scripts for various videos, organized entire filming process and post-production.
• Photographed events with participation of head and employees of Department and Agency.
• Monitored media coverage and produced detailed reports to analyze impact of PR efforts.

• Searched and monitored of relevant topics for publication
• Found heroes for stories; conducted interviews
• Wrote articles on various topics (about 4 different themes per week)

https://lotsia.com.ua/authors/-antonina-smolova

https://lotsia.com.ua/article/pro-zhizn-odesskih-moryakov

• Demonstrated high level of initiative and creativity while tackling difficult tasks.

• Developed stories by researching facts and tracking down sources.
• Emphasis on initiating and developing ideas for enterprise stories.
• Built strong relationships with sources to gain access to exclusive information.
• Worked and coordinated with production and digital teams to supplement stories with multimedia content; together created interactive maps, graphics and other multimedia elements.

https://www.youtube.com/watch?v=dv88dn4DyjI&list=PLPCyPNewFPrkwgWBIT4K8BwrpJNtanKKy&index=4

https://www.youtube.com/watch?v=VUczhqQ7erk

• Covered special events and breaking news with eye for detail and tenacious pursuit of important information (emphasis on political topics).

https://www.youtube.com/watch?v=B5sqk-YVCd8

https://www.youtube.com/watch?v=_xbP-dGJ6T8

• Captured and edited audio, video and photographs to provide multimedia content to enhance stories.
• Anchored broadcast program with good ratings and audience engagement (mostly on Facebook and YouTube).

https://www.youtube.com/watch?v=Osj5KeijlTI&list=PLPCyPNewFPrmeQJmCG4rwGMxAYd4Kp8Ys&index=96

• Conducted meetings with clients to clarify goals and requirements of project; in-depth interviews for further work on content (about 20 conversations with 10 representatives and employees of the company).
• Drew up project calendar; tracked deadlines and interaction between team members.
• Participation in brainstorming and developed creative; created slogans.
• Developed presentations, trend and summary reports.
• Worked with production and post-production teams (photo sessions, video, searching for props and actors, writing scripts, working with editor, etc.)
• Maintained social networks and posted articles on website of client company.
• Wrote and distributed press releases to increase brand visibility; organized press conferences.
• Optimized email and SMS campaigns to increase open and click-through rates.

• Helped to develop advertising campaign strategy (online and offline).
• Ran social networks Facebook and Instagram.
• Developed content plan, organized photo and video shoots.
• Wrote press releases, organized PR actions and press conferences (organized event that attracted 15+ media representatives, news was published/shown on 25 media resources, including national TV channels)
• Identified appropriate marketing channels and target customers for campaigns.
• Developed questionnaires and facilitated focus group discussions.
• Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.

• Researched and produced daily news reports.
• Responded quickly to emergencies and other breaking news stories.

https://www.youtube.com/watch?v=aVBmrRgxTAA

• Conducted live broadcasts.

https://www.youtube.com/watch?v=YG2SMuYKGJo

• Planned and conducted research and pitched long-form stories to promote investigative news topics.
• Investigated important community issues and put together well-received reports.
• Hosting author's project weekly program "Odesa of Future" (entrepreneurship, startups, innovation).
  http://7kanal.com.ua/2017/04/segvei-gorodskoy-elektrotransport-budushhego/