YALI N’DIAYE
Québec,QC
Summary
Bilingual strategic communicator with extensive editorial and journalism experience and a proven knowledge of economics, finance and sustainable finance.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Practice Leader
Desjardins
02.2022 - Current
- Leading the development of investment and responsible investment content to educate and raise literacy levels among advisors and retail investors for the wealth management and securities divisions.
- Liaising with multiple departments to implement an integrated content strategy.
- Member of the Diversity, Equity and Inclusion (DEI) Committee helping Desjardins increase awareness of its values and positioning
- Team ambassador for the environmental, social and governance (ESG) efforts undertaken by Desjardins to help internal stakeholders stay abreast of ESG developments and integrate them into their mandates.
Communications Manager
MD Financial Management
05.2019 - 02.2022
- Developed, executed and measured integrated communications strategies that aligned positioning across channels and functions to help achieve business goals.
- Increased the visibility of MD’s expertise in financial advice, and asset management and improved awareness of our support for physicians through pubic relation strategies.
- Media trained senior management, including the CEO.
Bureau Chief
Market News International
11.2013 - 05.2019
- Established the independence of Ottawa’s news operations by leveraging editorial experience and knowledge of MNI's operations
- Set editorial objectives for Canada and managed freelance reporters
- Covered macro economy and economic policy
Deputy Bureau Chief
Market News International
05.2008 - 10.2013
- Increased exclusive content production by generating news ideas, using proprietary analysis and research, and conducting exclusive interviews with government officials and experts from the private and public sectors.
Journalist, Economics And Asset Management
Market News International
02.2001 - 12.2007
- Covered U.S. economic data, debt financing, G20, G7 and IMF meetings
- Created a Portfolios column featuring exclusive interviews with asset managers: the first MNI feature dedicated to investors’ views.
Journalist, Bond Markets and Economic Policy
Market News International
09.1998 - 02.2001
- Introduced the coverage of EMU bond markets for MNI
- Covered and wrote about French economic policy, economic indicators, public debt management, European summits and European meetings of finance ministers and central bankers, requiring frequent interactions with senior government officials and traveling across Europe.
Translator
Valor Editions
01.2006 - 01.2013
- English-French freelance translation of investment books for the general public.
Marketing Writer
Carmignac Gestion
01.2008 - 04.2008
- Created marketing and investment content for quarterly reports, weekly mutual fund commentary and RFPs.
Market Economist
VIEL & Cie
02.1997 - 08.1998
- Analyzed and commented on the evolution of the EU and US economic situation and the impact on credit markets for internal and external clients.
Education
Master’s Degree (DESS) - International Banking and Finance
Le Havre University
Le Havre, France11.1996
Bachelor's Degree (Maîtrise) - Economics, Economic Policy and Analysis
Paris 1 - Panthéon Sorbonne University
Paris, France06.1995
Skills
- Strategic Communication
- Public Relations
- Content Development
- Copywriting and editorial
- Knowledge of institutional and retail audiences
- Understanding of economics and finance
- Storytelling
Certification
Accreditation in Public Relations (APR)
Canadian Securities Course (CSC) - Canadian Securities Institute
Responsible Investment Professional Certification (RIPC) - Responsible Investment Association
Diversity, Equity and Inclusion in the Workplace Certificate - University of South Florida Muma College of Business Harvard Extension School Marketing Management Course Social Media certificate – Algonquin College Centre for Continuing and Online Learning
Affiliations
Public Relations Society of America (PRSA) - Association des femmes en finance du Québec (AFFQ: Financial Women's Association of Quebec) - Responsible Investment Association (RIA)
Timeline
Practice Leader
Desjardins
02.2022 - Current
Communications Manager
MD Financial Management
05.2019 - 02.2022
Bureau Chief
Market News International
11.2013 - 05.2019
Deputy Bureau Chief
Market News International
05.2008 - 10.2013
Marketing Writer
Carmignac Gestion
01.2008 - 04.2008
Translator
Valor Editions
01.2006 - 01.2013
Journalist, Economics And Asset Management
Market News International
02.2001 - 12.2007
Journalist, Bond Markets and Economic Policy
Market News International
09.1998 - 02.2001
Market Economist
VIEL & Cie
02.1997 - 08.1998
Master’s Degree (DESS) - International Banking and Finance
Le Havre University
Bachelor's Degree (Maîtrise) - Economics, Economic Policy and Analysis
Paris 1 - Panthéon Sorbonne University
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