Yali Liu
Ottawa,ON
Summary
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
4
4
years of professional experience
Work History
Marketing Manager
Shandong Youxing Food Technology Co., Ltd.
07.2021 - 04.2022
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Worked with graphic designers and writers to establish theme and tone for content.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Content Marketing Specialist
Beijing Small Can Tea Co., Ltd.
03.2020 - 04.2021
- Created on-brand, best-in-class content, tailored to appropriate customers and built acquisition and adoption campaigns for prospects and customers.
- Worked with vendors and developed digital assets in line with branding and best practices.
- Performed marketing communications-related research and continuously enhanced company's digital presence.
Social Media Specialist
Rizhao Gelang E-Commerce Co., Ltd.
10.2018 - 03.2020
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
- Increased customer engagement through social media.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Conducted daily updates to social media profiles to boost company online presence.
Education
Diploma - Interactive Media Design
Algonquin College
Ottawa, ON12.2024
Bachelor Degree in Engineering - Industrial Design
Dalian University of Technology
Dalian, China06.2018
Skills
- Campaign Management
- Social Media Strategy
- Website Creation
- Marketing and Advertising
Part-time and Volunteering
- AC day 1 volunteer in Algonquin College at 5th August, 2023
- Currently Working as a part-time server in Alirang Restaurant since August, 2023
Hobbies
Reading | Dancing | Photography | Illustration | Playing the Piano | Cat | Nature
Timeline
Marketing Manager
Shandong Youxing Food Technology Co., Ltd.
07.2021 - 04.2022
Content Marketing Specialist
Beijing Small Can Tea Co., Ltd.
03.2020 - 04.2021
Social Media Specialist
Rizhao Gelang E-Commerce Co., Ltd.
10.2018 - 03.2020
Diploma - Interactive Media Design
Algonquin College
Bachelor Degree in Engineering - Industrial Design
Dalian University of Technology