Yahya Shehada
London,ON
Summary
Accomplished Social Media Manager with a proven track record in enhancing brand visibility and engagement through innovative content creation and strategic influencer collaborations. Skilled in analytics, achieving significant revenue growth. Proficient in crafting compelling narratives and fostering community growth, demonstrating exceptional creativity and analytical expertise.
Overview
11
11
years of professional experience
Work History
Social Media Manager
Viory Video
12.2023 - Current
- Edit and produce news videos and photo sliders, ensuring engaging and visually compelling storytelling.
- Write detailed contextual descriptions for news events, enhancing audience understanding.
- Develop strategic captions that summarize news from multiple perspectives for wider reach.
- Oversee social media scheduling, publishing, posting strategy, and engagement strategies.
- Oversee organic and paid campaigns, ensuring optimal performance and audience reach.
- Monitor global news trends, sourcing and verifying stories for relevant content.
- Ensure all multimedia content meets editorial quality standards.
Social Media Manager & Content Creator
Al Dafrah TV
04.2022 - 12.2023
- Produced viral social media videos, driving millions of views and high engagement.
- Curated content to enhance fan growth and platform visibility.
- Achieved a 51% revenue increase from social media in the first year.
- Developed and executed brand-aligned social media content strategies.
- Managed content creation to ensure a compelling online presence.
- Leveraged analytics to optimize social media performance and engagement.
- Managed paid media campaigns to maximise brand reach and impact.
Regional Social Media Manager
HONOR Mobiles
04.2019 - 03.2022
- Spearheaded HONOR Products' Social Media & Digital campaigns from 2019 to 2022.
- Utilized analytics to optimize social media performance and engagement.
- Planned and executed end-to-end social media campaigns, ensuring seamless implementation.
- Established and monitored guidelines for Social Media & Digital campaigns in the MEA region.
- Crafted social media content, including videos, artworks, and slogans, aligned with brand image.
- Cultivated a prestigious brand image, reshaping HONOR's social media perception.
- Conducted weekly meetings with HONOR's international team, proposing innovative campaign ideas.
- Executed paid media campaigns, adhering to platform best practices and guidelines.
- Managed social media influencer selection and contributed to creative content ideas.
- Established and nurtured the ME fans forum, delivering high-quality weekly content.
- Collaborated with in-house and HQ teams to create and localize content for regional audiences.
Social Media Manager
Al Dafrah TV
05.2014 - 04.2019
- Launched and scaled Al Dafrah TV’s social media presence, driving substantial audience growth.
- Developed and implemented brand-aligned content strategies, increasing visibility and reach.
- Managed collaborations with GCC influencers, enhancing engagement across digital platforms.
- Led digital monetization efforts, creating a new revenue stream for the network.
- Produced and published daily TV program highlights and promotional content.
Education
Bachelor of Arts - Communication & Journalism
University of Sharjah
United Arab Emirates01-2013
Skills
Social Media Strategy & Management
- Content Creation & Video Editing
- SEO, Analytics & Performance Tracking
- Paid Advertising & Campaign Optimization
- Influencer Marketing & Community Growth
- KPI Measurement & ROI Analysis
- News Writing, Copywriting & Scriptwriting
Timeline
Social Media Manager
Viory Video
12.2023 - Current
Social Media Manager & Content Creator
Al Dafrah TV
04.2022 - 12.2023
Regional Social Media Manager
HONOR Mobiles
04.2019 - 03.2022
Social Media Manager
Al Dafrah TV
05.2014 - 04.2019
Bachelor of Arts - Communication & Journalism
University of Sharjah
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