Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Cobourg,ON

Summary

Vibrant, results-driven leader with a proven track record in program development, fundraising, community engagement, and team leadership. Passionate about advocating for social services and improving community well-being. Adept at financial management, policy development, and stakeholder collaboration to drive organizational success

Overview

22
22
years of professional experience

Work History

COO

Personal Business
01.2015 - 01.2025
  • Collaborated with cross-functional departments to optimize workflow and enhance communication channels.
  • Drove process improvements across multiple business units, resulting in increased productivity levels.
  • Redesigned organizational structure for optimized reporting lines and resource allocation.
  • Managed budgets and financial forecasting to ensure fiscal responsibility and maintain profit margins.

Marketing and Business Development Coordinator

Canadian Red Cross
02.2003 - 03.2018
  • Collaborated with cross-functional teams to create impactful marketing materials that drove sales growth.
  • Increased market share by identifying new opportunities for expansion within niche markets.
  • Led efforts in email marketing campaigns, resulting in improved open rates and conversion metrics.
  • Created engaging social media content that resonated with target audiences, fostering community growth and brand loyalty.
  • Coordinated integrated marketing campaigns across various channels, increasing brand awareness among target audiences.

Marketing Director

Harmony Hill Retirement
02.2006 - 02.2013
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Created content and promotional materials to drive engagement and conversions.
  • Evaluated competitor activity to inform strategic decision-making within the marketing department.
  • Collaborated with cross-functional teams to develop innovative product launches and promotions.
  • Improved lead generation through targeted email marketing campaigns and data-driven analytics.

Owner

Private Care
01.2005 - 01.2010
  • Managed day-to-day business operations.
  • Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
  • Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
  • Trained and motivated employees to perform daily business functions.
  • Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.

Education

Associate of Science - Business Administration And Management

Durham College
Oshawa, On

Skills

  • Cross-functional team coordination
  • Data-driven decision making
  • Operations management
  • Organizational development
  • Human resources management
  • Strategic planning
  • Marketing
  • Business administration

Accomplishments

Raised over $100, 000 for Lakeridge Health Foundation and Abuse Hurts through Stilettos for The Cure Events.


Developed the Seniors Empowering Seniors Program, securing grants and creating training modules.


Organized large scale fundraising events, including galas, expos and health shows with over 500 attendees.

Timeline

COO

Personal Business
01.2015 - 01.2025

Marketing Director

Harmony Hill Retirement
02.2006 - 02.2013

Owner

Private Care
01.2005 - 01.2010

Marketing and Business Development Coordinator

Canadian Red Cross
02.2003 - 03.2018

Associate of Science - Business Administration And Management

Durham College
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