XIXU WU
Toronto
Overview
3
3
years of professional experience
1
1
Certification
Work History
Senior Marketing Specialist
Fantuan Delivery
12.2022 - Current
- Boosted brand awareness by developing and executing targeted marketing campaigns.
- Established strong partnerships with key industry like B2B and B2C experiences.
- Influencers marketing to expand brand reach and credibility.
- Managed successful product launches, ensuring timely delivery and comprehensive market penetration.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Enhanced public relations efforts through targeted press releases, media outreach, and event coordination, increasing overall brand recognition.
Administrative Assistant
Intelligent International Education Ltd.
04.2022 - 11.2022
- Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
- Delivered excellent customer service through prompt responses to client inquiries, addressing concerns effectively, and building strong relationships.
- Ensured accurate record-keeping with diligent data entry and database management for vital company information.
- Improved document organization with thorough file maintenance, archiving outdated records as necessary for efficient retrieval when needed.
- Coordinated office supply inventory management, proactively ordering necessary items before depletion to avoid workflow disruptions.
Digital Marketing Specialist
Toronto Central Academy
09.2021 - 04.2022
- Implemented new strategies to improve click-through rates and conversion.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created social media content with innovative brand messaging to support new product launches.
- Optimized email marketing campaigns to maximize open rates, click-through rates, and conversions.
- Improved social media presence by creating and managing content across platforms, leading to higher brand visibility.
Education
Post-Graduate Certificate Program - Digital & Content Marketing
York University
Toronto, ON08.2021
Bachelor of Arts - Business Economics, Economics
York University
Toronto, ON01.2021
Skills
- Content and digital asset management
- Digital media design and using
- Excellent work ethic
- Budget Control
- Project Management
- Flexible & Adaptable
- Data Analysis
- Language: English, Mandarin, Cantonese
Certification
- Social media marketing certificate (Certified by Hubspot)
- Inbound marketing certificate (Certified by Hubspot)
- Google Ads Search cerfitification
- Hootsuite platform certificate (Certified by Hootsuite)
Timeline
Senior Marketing Specialist
Fantuan Delivery
12.2022 - Current
Administrative Assistant
Intelligent International Education Ltd.
04.2022 - 11.2022
Digital Marketing Specialist
Toronto Central Academy
09.2021 - 04.2022
- Social media marketing certificate (Certified by Hubspot)
- Inbound marketing certificate (Certified by Hubspot)
- Google Ads Search cerfitification
- Hootsuite platform certificate (Certified by Hootsuite)
Post-Graduate Certificate Program - Digital & Content Marketing
York University
Bachelor of Arts - Business Economics, Economics
York University
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