XITING WANG
Airdrie,AB
Summary
Accomplished communication and marketing professional proficient in devising impactful digital media and marketing strategies aligned with organizational objectives. Adept at leveraging over 3.5 years of experience to develop comprehensive marketing strategies, execute daily promotions, and conduct in-depth digital and social media analytics. Result-oriented approach has consistently driven heightened brand awareness, recognition, and sales across B2B, B2C, and non-profit sectors.
Demonstrated success in generating valuable sales leads through targeted outreach and utilizing data-driven insights to optimize marketing endeavors. Holds a Master of Management degree, specializing in leveraging digital marketing and communication tactics to propel business growth. Passionate about staying at the forefront of evolving industry trends and technologies to deliver impactful results.
Overview
3
3
years of professional experience
Work History
Digital Marketing Coordinator
Federation Of Calgary Communities
10.2022 - Current
- Orchestrated a successful social media advocacy program, propelling the business to achieve a top 20% ranking in analysis from Hootsuite.
- Drove impressive reach and engagement with 25,926 impressions and 2036 clicks on Google Ads.
- Crafted compelling content for community newsletters and email marketing initiatives, resulting in an outstanding average open of 46% among a recipient base of over 2500.
- Elevated Instagram engagement rate from 2% to a notable 8%, showcasing a knack for fostering meaningful audience interaction and bolstering the brand's digital footprint.
Digital Marketing Coordinator
Canada China Commercial Association
12.2021 - 06.2022
- Pioneered and orchestrated a highly successful video editing championship, achieving significant visibility with 323 views on the WeChat platform.
- Diligently conducted daily monitoring of social media accounts to optimize engagement and reach, ensuring the association's digital presence remained vibrant and effective.
- Produced compelling digital content across multiple platforms, effectively showcasing the association's achievements and various activities to a wider audience.
- Secured valuable sponsorships for the CCCA Golf Tournament in August 2022, further bolstering the event's success and impact.
- Spearheaded the creation and writing of digital content for the strategic partnership between Inossem and Spin Master, resulting in 100 positive reviews and a notable increase in brand recognition and sales for both companies.
Social Media Assistant
Fun Bites LLC
08.2020 - 08.2021
- Amplified Me+Crêpe's digital presence by strategically promoting business content across various social media platforms, effectively enhancing brand visibility and expanding audience reach.
- Proactively nurtured a thriving social media community by growing the follower base, elevating brand recognition, and meticulously tracking Return on Investment (ROI) to optimize marketing strategies.
- Executed a successful digital promotion campaign by curating daily food-centric posts, resulting in an impressive growth of 500 new followers for the Me+Crêpe brand.
- Established fruitful partnerships with influencers in targeted markets, leveraging influencer marketing to maximize brand exposure and drive successful marketing campaigns for Me+Crêpe.
Digital Marketing Intern
Luxe Cabinet&Stone
05.2020 - 08.2020
- Elevated brand visibility in Seattle market, spearheading the growth of the company's Instagram following from 0 to 300 followers within a span of three months.
- Skillfully identified and engaged strong prospects from a pool of 200 suppliers, successfully converting 50 contractors to 15 contracts.
- Proficiently captured high-quality visual content by expertly photographing and filming, enhancing the company's website and social media pages.
- Demonstrated a proactive approach to bolstering the company's digital footprint by creating and implementing enhanced digital content for the website and consistently maintaining a robust online presence across three major social media platforms: Instagram, Twitter, and Facebook.
Education
Master of Arts - Business Management
Haskayne School of Business
Calgary, AB06.2022
Bachelor of Media and Communication Studies -
University of Washington
Seattle, WA06.2020
Associate of Arts -
Edmonds College
Lynnwood, WA12.2018
Skills
- Digital Marketing Social Media Marketing
- Canva Final Cut Pro Capcut Adobe Creative Indesign
- WIX Design WordPress UI/UX WooCommerce
- Google Analytics 4 Google Ads Google Tag
- Mailerlite Meta Business Suite LinkedIn Ads Manager
- Multi-Channel Marketing Facebook IG TikTok YouTube X
Portfolio
https://drive.google.com/drive/folders/1DWOag6AbdQBF6jOUPNQXiULAf9orvZ-T?usp=drive_link
Timeline
Digital Marketing Coordinator
Federation Of Calgary Communities
10.2022 - Current
Digital Marketing Coordinator
Canada China Commercial Association
12.2021 - 06.2022
Social Media Assistant
Fun Bites LLC
08.2020 - 08.2021
Digital Marketing Intern
Luxe Cabinet&Stone
05.2020 - 08.2020
Master of Arts - Business Management
Haskayne School of Business
Bachelor of Media and Communication Studies -
University of Washington
Associate of Arts -
Edmonds College
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