XINYI ZHANG

1. Team Management: Adeptly assembled and managed an efficient team. Optimized workflows, clarified roles, and drove results validation, significantly boosting team performance and fostering creativity and unity;

2. Content Creation & Social Media Governance: Led website content creation and publication, while meticulously planning social media content, contributing to brand exposure and community interaction;

3. Community Operation & Engagement: Managed Telegram and Discord communities, closely engaging with members. Enhanced activity levels, facilitated knowledge sharing, and drove user satisfaction, resulting in substantial community growth;

4. Event Planning & User Growth: Strategically planned and executed diverse events, innovatively attracting new users. Strengthened community bonds and fueled user expansion, contributing to the company's vitality.

1. Social Media Operations:
- Developed and executed social media strategies to increase brand awareness and engagement
- Launched innovative campaigns across multiple platforms (WeChat, Zhihu, Xiaohongshu(the red book), etc.), resulting in a 40% increase in engagement
- Collaborated with cross-functional teams to conduct regular competitor analysis and marketing research
- Monitored and analyzed social media metrics to track performance and provide insights and recommendations
- Achieved a 25% increase in website traffic, driving overall revenue growth for the company

2. Market Research:
- Conducted in-depth analysis to identify key trends, customer behaviors, and competitive landscapes
- Collaborated with cross-functional teams to develop and execute marketing strategies
- Conducted regular competitive analysis to benchmark performance and identify areas for improvement
- Produced reports and presentations for executive leadership, providing insights and recommendations

3. Website Localization:
- Led website localization projects for the Chinese market
- Conducted user research and testing to identify areas for improvement in website design and functionality
- Worked closely with translation and localization vendors to ensure accuracy and quality of all translated content
- Utilized analytics tools to track website traffic and user behavior, adjusting localization strategies accordingly
- Improved website usability and engagement for Chinese users, resulting in a 20% increase in website traffic

4. Brand Management:
- Developed and executed comprehensive brand management strategies that enhanced brand awareness and equity
- Led cross-functional teams to develop and execute brand campaigns that resonated with Chinese consumers
- Monitored and analyzed brand metrics to track performance and identify opportunities for improvement
- Successfully increased brand awareness and equity in the Chinese market, resulting in a 30% increase in brand recognition

1. Market Management:
- Led marketing efforts for the Europe, CIS, China, and Japan markets, developing tailored strategies for each region.
- Conducted market analysis and competitor research to identify trends and opportunities.

2. Market Promotion:
- Devised and executed cutting-edge digital marketing campaigns, optimizing lead generation and conversion rates with Facebook Ads, Google Analytics, and Twitter Ads
- Collaborated cross-functionally to create compelling marketing collaterals for effective promotion
- Managed owned media channels (email, website, social media) and coordinated with paid/earned media to drive content distribution

3. Website SEO:
- Produced high-quality, SEO-optimized content, leveraging advanced keyword research analytics to improve website ranking and organic traffic
- Utilized Google Analytics and Google Search Console for website performance tracking

4. Project Management:
- Successfully coordinated complex programs from ideation to completion, ensuring timely execution
- Implemented and improved marketing funnels and workflows, enhancing efficiency and productivity
- Utilized project management tools like Asana and Trello for streamlined project tracking and collaboration

5. Event Management:
- Developed and executed a comprehensive global conference and events calendar, maximizing brand exposure and customer engagement
- Expertly managed all aspects of event logistics, including purchasing, registration, and catering
- Led company's presence at major European events (Germany, France, Russia, Belarus) and organized independent activities, expanding market reach and fostering engagement.
- Utilized event management software such as Eventbrite or Cvent for efficient event planning and organization.

6. Work Performance:
- Generated over 1,000 B2B sales leads for the Mandarin market, exceeding targets
- Recognized as the Best Employee for outstanding performance
- Organized 18 high-impact events with record-breaking attendance

1. Channel Management:
- Collaborated with dealers to develop innovative strategies for product training and incentive programs that integrated the company's business advantage with Russian user habits
- Successfully launched campaigns that increased brand visibility and drove sales growth across multiple channels

2. Project Management:
- Led cross-functional teams to align with third-party material companies for placing vivo's brand materials in various stores, thereby enhancing the brand perception value of the brand
- Coordinated with internal and external stakeholders to ensure timely delivery and execution of marketing initiatives

3. Work Performance:
- Delivered exceptional results in the operator MTC's LMS course training, covering up to 15K participants per month, and achieving an average score of 91 points on the after-class test questions
- Oversaw the successful installation of 25 counters, poster stands, and luminous standing signs, as well as 50 machine models in the home appliance chain Eldorado, 50 counters in the regional chain Know-how, and 64 luminous standing signs in Technopark
- Negotiated prices and streamlined creative processes to help the company save approximately 200k RMB (approximately $30,000 USD).