Xinyi Chen
Thorold,ON
Summary
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
8
8
years of professional experience
Work History
Self Media Marketing
Musical Instrument Training School
05.2023 - 08.2023
- Improved customer engagement through the creation of targeted content and campaigns on various platforms.
- Conducted market research to identify new opportunities and target markets.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Devised content strategy to effectively engage target audiences.
- Coordinated with design and media teams to develop high-quality creative assets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Increased brand awareness by developing and implementing comprehensive social media strategies.
- Monitored and analyzed performance data to optimize social media efforts for maximum impact.
- Streamlined internal processes for content creation, approval, scheduling, and publishing.
- Nurtured online communities through active engagement, timely responses, and promotion of user-generated content.
- Recognized employee contributions through the development of a consistent recognition program, leading to increased job satisfaction and team retention.
- Drove successful partnerships with external organizations by crafting mutually beneficial co-marketing campaigns that amplified both brands'' presence on social media channels.
Volunteer
Sunshine Sports Competition
08.2015 - 09.2015
- Assisted with special events and programs.
- Maintained clean, neat, and operational facilities to serve program needs.
- Supported engaging, fun, and smooth-running events by helping with organization and planning.
- Used strong interpersonal communication skills to convey information to others.
- Communicated with staff members to stay informed about volunteer opportunities and events.
- Managed administrative tasks such as scheduling, record-keeping, and budgeting for program success.
- Strengthened partnerships between the organization and local businesses to enhance collaboration opportunities.
- Contributed to strategic planning meetings, providing valuable insights based on firsthand experience with target populations.
- Developed marketing materials for events, increasing public interest and attendance rates.
- Led group discussions and activities to meet different community needs.
Education
Bachelor of Arts - Interactive Arts And Technology
Brock University
St. Catharines, ON06.2024
Skills
- Product Development
- Brand Promotion
- Marketing Strategy Development
- Project Management
- Social Media Marketing
- Web 20 savvy
- Localization Strategy
- Brand strategy
Languages
English
Professional Working
Chinese (Mandarin)
Native or Bilingual
爱好
Passion for any job that requires hands-on work.
Passionate about food as well.
Love to cook, bake, and make drinks.
Love things that require collaboration.
Timeline
Self Media Marketing
Musical Instrument Training School
05.2023 - 08.2023
Volunteer
Sunshine Sports Competition
08.2015 - 09.2015
Bachelor of Arts - Interactive Arts And Technology
Brock University
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