Xinlong Zhang
Queens,NY
Overview
3
3
years of professional experience
Work History
Social Media and Research Intern
P.E.A.R.L. Institute Of New York
09.2023 - 05.2024
- Conducted research projects focusing on the AAPI community.
- Created and led workshops, enhancing community engagement.
- Managed social media content, increasing outreach and engagement.
Social Worker and Analyst Intern
Fujian Charity Service Association
06.2022 - Current
- Write and edit dynamic messages and articles, and publish briefings of charity events and activities
- Organize 5 public service activities, e.g
- Cooperating with 12 social organizations and leveraging online and offline fundraising to help 465 seniors who are living alone purchase daily necessities
- Assist with the operation of an online poverty alleviation store, daily checking the products, producing the list of supply, communicating with suppliers and writing the weekly supply and demand report
- Use social media marketing to help the association promote its charity events and brand e.g
- Utilize new media platforms like TikTok, Kuaishou to hold live streaming to help the association promote charity activities and farmers in poor areas sell their goods
- Collect and analyze data of events, write the analysis report to facilitate data-driven decision-making.
Social Work Intern
J.H.S. 194 William Carr
01.2023 - 07.2023
- Explained human resources policies, procedures, laws, standards and regulations to each employee.
- Supported management in developing and implementing personnel policies and procedures.
Assistant Marketing Manager
Harley-Davidson
09.2021 - 01.2022
- Planned, organized and implemented 2 big marketing campaigns.
- The first is 2021-2022 “Hip-hop in Fuzhou Carnival”, the biggest New Year’s Eve celebrations in Fuzhou, and got 80,000+ participants.
- The second is a nonprofit tourism promotion project cooperated with the local government.
- Conducted market research, obtained and interpreted data to identify consumer preferences and market trends.
- Provided support to the senior manager from developing pricing and marketing strategies.
Operation Analyst Intern
ByteDance (TikTok)
05.2021 - 07.2021
- Conducted analysis of business data, prepare analysis reports, formulate and revise business standards, and provide forward-looking data-driven reference for management level.
Marketing Research Intern
CITIC Securities
12.2020 - 02.2021
- Collected and analyzed data of market and relevant industries, and wrote analysis reports
- Assisted with operation and management of official WeChat social media account, and organized weekly investment lectures for investors.
Education
Master of Science - School of Social Work
Columbia University
1255 Amsterdam Ave, New York, NY 1002705.2024
BBA - Marketing Management, Communication, Economics
Baruch College
55 Lexington Ave, New York, NY 10010, USA12.2022
Skills
- Fluent in English and Chinese, skilled in bilingual translation and communication
- Proficient in Microsoft Excel, experienced in data analysis and visualization
- Child Welfare and Protective Services
- Research and Analysis
- Social Media Management
RESEARCH & PUBLICATION
PUBLISHED: The Development Trend & Policy Support of Crosss- border e- commerce in China 07/2022-09/2022
Advisor: Dr. Howard W. French from Columbia University
- Conducted literature review of the development and policy status of cross- border e- commerce ( CBEC) , and analyzed the specific cases of CBEC and the policy deficiencies and prospects within this field.
- Utilized quantitative methods to process, visualize and analyze collected data to better generalize the future trend of CBEC and the government ’ s policy.
- Analyzed the concept, development history, and supporting policies of CBEC, explored the situations of CEBC under the COVID- 1 9 pandemic, and provided data- driven policy recommendations.
Timeline
Social Media and Research Intern
P.E.A.R.L. Institute Of New York
09.2023 - 05.2024
Social Work Intern
J.H.S. 194 William Carr
01.2023 - 07.2023
Social Worker and Analyst Intern
Fujian Charity Service Association
06.2022 - Current
Assistant Marketing Manager
Harley-Davidson
09.2021 - 01.2022
Operation Analyst Intern
ByteDance (TikTok)
05.2021 - 07.2021
Marketing Research Intern
CITIC Securities
12.2020 - 02.2021
Master of Science - School of Social Work
Columbia University
BBA - Marketing Management, Communication, Economics
Baruch College
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