Xiaoying Liu
Stouffville
Summary
Results-driven Internal Operations and Store Management Professional with extensive experience in team leadership, process optimization, and profit maximization. Proven ability to streamline workflows, enhance operational efficiency, and drive revenue growth across multiple locations. Skilled in staff management, performance monitoring, and training development to ensure high productivity and customer satisfaction.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Operation Manager
Lamour Beauty & Life
06.2023 - Current
- Shopping Mall Store opening Project Management: Managed the entire process of opening four stores, including initial contact, business plan creation, contract review, coordination with construction teams, and collaboration with design and engineering teams. Successfully planned and supervised project timelines to ensure smooth and timely execution.
- Operations Team Management: Led the HR and Training & Development departments, overseeing recruitment, conducting interviews, and monitoring training progress. Ensured the team had the necessary resources and support to perform at an optimal level.
- Company Policy Development: Developed and implemented essential company policies, including leave procedures, travel reimbursement guidelines, and recruitment plans, ensuring operational consistency and compliance across the organization.
- Marketing & Branding Campaigns: Played a key role in planning and executing marketing and branding activities, managing material production and distribution, overseeing store-level implementation, and analyzing campaign performance. Achieved a remarkable 300% sales increase during the 2024 Black Friday event.
- Risk Management: Identified and addressed potential operational risks, developed contingency plans, and implemented effective risk management strategies to ensure business continuity.
Operations Coordinator
Lamour Beauty & LIFE
08.2022 - 08.2023
- Store Operations Management: Managed the daily operations of five stores, conducting regular store visits to evaluate sales performance, product displays, and equipment conditions, ensuring smooth and efficient operations.
- Internal Operations Management: Managed internal operations, including inventory control, equipment, and materials, as well as daily tasks such as utility and network account management. Maintained strong communication with local management and government departments to ensure seamless ongoing operations.
- Data Analysis & Sales Improvement: Analyzed sales data to identify growth opportunities and operational bottlenecks. Developed and implemented store improvement plans, achieving a 200% increase in store revenue.
- Team Collaboration & Training: Coordinated cross-departmental resources to enhance internal communication and boost team execution. Developed and refined training processes and operational standards to improve employee skills and service quality, resulting in increased customer satisfaction.
- Performance Management: Set and tracked Key Performance Indicators (KPIs) to assess employee and department performance, conducting performance analysis to drive continuous improvement and achieve business objectives.
- Media Account Management: Oversaw the operation of company media accounts, approving and supervising images, videos, copywriting, and scripts, ensuring alignment with the overall brand strategy.
New Media and Marketing Coordinator
Pano Tech Inc.
03.2020 - 11.2020
- Monitored product development and audience response to adapt marketing and promotion campaigns accordingly.
- Developed marketing content such as Wechat, promotional materials and advertisements for social media.
- Managed customer relations and customer service through daily communication and interaction with over pickup point leaders.
- Worked with Marketing department to create targeted advertising strategies for key customer demographics.
- Evaluated customer information to explore issues, develop potential solutions and maintain high-quality service.
New Media Operations Specialist and Administrative
CoStone Group
06.2019 - 10.2019
- Assisted events such as trade shows, conferences, seminars, and meetings, including event planning, overseeing, ongoing Follow-up and Support
- Topic planning, material collection, copywriting, typesetting of other media platforms
- Provide background data collection, monitoring, analysis, and data editing for content support
- Managed event logistics and operations, including support staff, vendor services, and volunteers, selected and ordered décor and event materials
- Maintained office supplies inventory by checking stock and ordering new supplies as needed
- Created and updated physical records and digital files to maintain current, accurate and compliant documentation
English Teacher
Prince English Education
01.2021 - 06.2022
- Teaching different types of English lessons, including IELTS, Oxford Let's GO series, Chinese National College Entrance Examination, and other English courses for different age students.
- Prepared comprehensive English curriculum for multiple classes.
- Prepared and implemented lesson plans covering required course topics.
Accounting Assistant
WINGHANGXU PLASTIC PRODUCT LTD
07.2013 - 09.2013
- Calculate Wages, recording daily gross output and bookkeeping by Excel
- Applied proper codes to invoices, files, and receipts to keep records organized and easily searchable
- Received and distributed mail correspondence throughout finance division
- Completed and mailed bills, invoices and checks.
- Matched purchase orders with invoices and recorded necessary information.
Education
Bachelor of Arts - Economics
York University
Toronto, ON06.2019
Skills
- Team leadership
- Problem-solving
- Project management
- Planning and implementation
- Decision-making
- Customer relationship management
- Multilingual in Cantonese, Mandarin, and English, (verbal and written)
- Proficient Microsoft Office skill such as PowerPoint, Word, and Excel
Projects
- Shopping Mall Store Opening Management for Amour Beauty 2024-2025
Responsible for opening four Lamour Beauty stores in shopping malls: The Rideau Centre in Ottawa, Markville Mall in Markham, St Bruno in Montreal, and The Core in Calgary. My role covered all aspects of the store opening process, such as initial contact and planning，project Coordination，staffing and resources, ongoing follow-up and support, material and equipment coordination
- Development of Youth Speech Course 2022/01
Develop English speech courses according to market demand, including selection of teaching materials, determination of topics, establishment of course content and cooperation with school enrollment promotion.
- Hotel Investment and development seminar 2019/06
Participated in the planning of seminars for more than 150 people, mainly responsible for the overall planning of pre-event activities, preparation of event materials, venue layout, and customer contact and reception arrangements. The event was held at Hotel X, a five-star hotel in downtown Toronto, inviting elites and investors from the hotel and land development industry.
- Muskoka Family Days 2019/08
Invite the company's VIP customers, shareholders, and important investors to participate in a two-day, one-night family day trip. Activities include boating, mountain climbing, visiting Bethune's former residence, picnics, wine tasting, small exchange meetings and dinners, etc., aiming to maintain customer relations, Promote company culture and investment philosophy.
- Real Estate & Home Expo 2019/10
Participate in the planning of the 2-day housing expo, including site layout planning, preliminary publicity materials, post-event publicity, electronic invitation letter production, exhibition theme planning and personnel arrangements, and contact TV stations, newspapers and other media for interviews and follow-up copywriting.
Certification
- Chinese English Teacher qualification certificate
- Mandarin certificate
Timeline
Operation Manager
Lamour Beauty & Life
06.2023 - Current
Operations Coordinator
Lamour Beauty & LIFE
08.2022 - 08.2023
English Teacher
Prince English Education
01.2021 - 06.2022
New Media and Marketing Coordinator
Pano Tech Inc.
03.2020 - 11.2020
New Media Operations Specialist and Administrative
CoStone Group
06.2019 - 10.2019
Accounting Assistant
WINGHANGXU PLASTIC PRODUCT LTD
07.2013 - 09.2013
Bachelor of Arts - Economics
York University
Similar Profiles
XUEYUAN LAIXUEYUAN LAI
Sales Associate at LAMOUR BEAUTYSales Associate at LAMOUR BEAUTY
Aaliyah WalkerAaliyah Walker
Entrepreneur at Lee Lamour Co LLCEntrepreneur at Lee Lamour Co LLC
Cynthia A. de los SantosCynthia A. de los Santos
Flash Sale and Specialty Stores Junior Account Executive/ Sales Support at Lamour GlobalFlash Sale and Specialty Stores Junior Account Executive/ Sales Support at Lamour Global