Xiaoyan Song
Richmond,BC
Summary
Passionate and innovative worker with extensive experience in marketing, multimedia operations, content creation and post-production. Possessing strong organizational and communication skills. I am a creative, adaptable and responsible media worker.
Overview
3
3
years of professional experience
Work History
Marketing Specialist
Bright International Institution
Vancouver, BC
03.2022 - 01.2024
- Operate corporate social media accounts, position social media personas, article content planning and implementation.
- Publish articles on social media platforms like WeChat public account, TikTok, Youtube and Little Red Book.
- Film and Edit promotional videos and create advertising posters.
- Organize and coordinate big publicity events for internal and external audiences.
- Maintain effective communication with customers, partners and media to promote brand awareness and business development.
Executive Director
Shenyang Radio and TV Station
, China
05.2021 - 02.2022
- Served as executive director of the first Northeast China Talk Show Competition, jointly sponsored and broadcasted by three Chinese provincial media, and social media platforms AiQiYi and TV Station.
- Served as the assistant director of the documentary on the 90th anniversary of China Medical University.
- Acted as the morning executive director of the 24-hour live TV project "Shenyang Today: A Taste of Happiness.”
- Served as assistant to the director of Shenyang city promotion song "Liao River.“
- Served as on-site executive director at the 100th anniversary celebration of one Shenyang High School.
- Served as the executive director of the live broadcast program about the history of the China.
- Manage and supervise other live performance projects of the TV station.
Journalist
Shenyang Daily Newspaper
, China
09.2020 - 02.2021
- Responsible for covering notable projects of City of Shenyang and critical schools.
- Participated in writing the content of about fifteen issues of the paper, the average daily circulation of this newspaper is more than 280,000.
- Participated in writing the content of the "First Education" section of the Shenyang app for about fifteen issues, and the daily average reading volume of this social platform is 5 million.
- Plan and organize interview activities and develop interview plans.
- Take news photos and videos to provide visual elements to support news reports.
Education
Bachelor of Arts - Communication
Simon Fraser University
Burnaby, BC12-2022
Master of Arts - Journalism
University of British Columbia
Vancouver, BCSkills
- Market research analysis
- Brand management
- Digital marketing
- Creative and content development
- Big event planning
- Team management
- Leadership and coordination skills
- news creating and judgment
- Bilingual speakers (English and Mandarin)
- Project Management
- Microsoft Office, EXCEL, PPT
- Video editing, script creation, writing
Affiliations
SFU CSSA: Event Department Member
- Plan and organize large scale holiday events such as Halloween, Valentine's Day and Chinese New Year.
- Help international students with academic and living issues on a non-profit basis.
Timeline
Marketing Specialist
Bright International Institution
03.2022 - 01.2024
Executive Director
Shenyang Radio and TV Station
05.2021 - 02.2022
Journalist
Shenyang Daily Newspaper
09.2020 - 02.2021
Bachelor of Arts - Communication
Simon Fraser University
Master of Arts - Journalism
University of British Columbia
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