Xiangxin Sun
Kanata,ON
Summary
Results-driven professional with exceptional communication skills and a deep understanding of client needs. Proven ability to utilize systematic reasoning to provide effective solutions while maintaining a strong attention to detail. Adept at fostering positive relationships with clients and stakeholders, ensuring their requirements are met with precision and efficiency. Dedicated to delivering high-quality outcomes and continuously improving processes for optimal results
Overview
9
9
years of professional experience
Work History
Senior Product Manager
Tuhu.cn
Shanghai, Shanghai
07.2018 - 12.2023
- Managed a $100 million marketing budget to support user growth. Achievements include:
- Created a digital marketing platform that doubled user acquisitions by optimizing online campaigns.
- Developed real-time attribution and callback configuration for optimizing oCPA advertisements, resulting in a 15% boost in user growth without increased costs.
- Provided data analytic tools for real-time monitoring of online ad ROI.
- Implemented a targeting, pricing, and budget optimization model, reducing user acquisition costs by 20%.
Achieved a 12% increase in conversion rate through enhanced user experience on personalized in-app landing pages.
Senior Project Manager
Shanghai Pingjia Technology
Shanghai, Shanghai
07.2017 - 01.2018
- Responsible for the utilization and monetization of related driving data
- Designed and defined about 70 user labels based on the driving and GPS information
- Conducted the design and led the product development of a user analytic system using customer segmentation based on the user labels
Product Manager
Shanghai Oriental Finance Service
Shangahi, Shanghai
07.2014 - 07.2017
- Delegated to seek partnerships with companies to integrate diverse data for a comprehensive user perspective, enhancing our service's user experience.
- Led the big data team and collaborated with other teams, providing them with analytical reports and APIs.
- Built a visual application using SQL, ArcGIS, and Tableau to better understand our existing users and their key attributes.
Education
Master of Public And International Affairs - International Political Economy
University of Pittsburgh
Pittsburgh04-2013
Master of Science - Data Science
University of Ottawa
Ottawa Skills
- Data-driven decision-making
- A/B Testing
- Data Analytic
- Python, SQL,Tableau, ArcGIS, PowerBI
- Machine Learning & Generative AI
- Driving
Accomplishments
- Outstanding Staff Award - 2021
- Key member of the award-winning project team in 2022"
Languages
English
Full Professional
French
Professional
Timeline
Senior Product Manager
Tuhu.cn
07.2018 - 12.2023
Senior Project Manager
Shanghai Pingjia Technology
07.2017 - 01.2018
Product Manager
Shanghai Oriental Finance Service
07.2014 - 07.2017
Master of Public And International Affairs - International Political Economy
University of Pittsburgh
Master of Science - Data Science
University of Ottawa
Similar Profiles
Caelan HallCaelan Hall
Grocery Team Member at SobeysGrocery Team Member at Sobeys
Ila HobbinsIla Hobbins
Waitress Supervisor at Centre Ice Sports BarWaitress Supervisor at Centre Ice Sports Bar
Patricia BerryPatricia Berry
Cleaning at FreelanceCleaning at Freelance
Jacob HenrikssonJacob Henriksson
Crew Member at Mcdonalds CanadaCrew Member at Mcdonalds Canada
Nayan JainNayan Jain
Senior Product Manager at RapidshypSenior Product Manager at Rapidshyp