Summary
Overview
Work History
Education
References
Timeline
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Stacy Xiong

Los Angeles

Summary

Dynamic Store Manager with over 10 years of retail management experience in the Beverly Hills and Santa Monica markets. Excels at cultivating genuine client relationships through personalized service, leveraging data insights to boost performance, and creating engaging store environments. Expert at building high-performing teams and fostering positive workplace cultures that enhance both employee engagement and customer satisfaction.

Overview

19
19
years of professional experience

Work History

Assistant Store Manager

Free People
Westfield Century City // Los Angeles
07.2022 - Current
  • Free People ($2.9M volume, 16-person team), and FP Movement ($1M volume, 6-person team).
  • Provide sales & leadership support for both stores located at the premier Westfield Century City shopping center.
  • Supports the Multi-Store Manager and Multi-Visual Manager with a wide operational scope that exceeds typical Free People ASM duties due to unique location demands, such as scheduling, hiring, payroll, and visual merchandising updates.
  • Strategically drive revenue growth, exceed sales, and KPI targets by leveraging data analysis, team mentorship, and providing exceptional customer experiences that foster brand loyalty and repeat clientele.
  • Currently, FP Movement is on track to exceed its Bonus Target for the 3rd month in a row (March, April, June 2025)
  • Earned the Sales Lead designation through consistent Top Seller achievements, personally averaging 30% of the Total Store Volume while mentoring team members to elevate overall performance standards.
  • Lead talent development through recruitment, hiring, training, and mentorship for Keyholder and Stylist roles, cultivating an inclusive, positive team culture, and elevated service culture with exceptionally high retention rates.
  • Proactively identified and streamlined operational systems that led to significant improvements in back-of-house, shipment, and inventory control processes. This led to a 60% improvement in Restock fills on the sales floor, and a significant increase in sales.

Store Manager

Montce Swim
Robertson Blvd // Beverly Hills
05.2019 - 03.2020
  • Opened Montce Swim's first LA store. Originally a 3-month pop-up store; it did exceptionally well by exceeding 40% over sales projections. As a result, it became a permanent location until the effects of COVID-19 closed the store down in March 2020.
  • Developed a team of 4 staff members by fostering a positive work environment, utilizing performance measurements to analyze progress and identify coaching opportunities.
  • Developed and implemented social media marketing, brand collaborations and ran pop-up events.
  • Created a welcoming and inclusive in-store shopping experience for clients. This directly impacted store sales, high conversion rates, and UPT rates.

Store Manager

LF Stores
Robertson Blvd // Beverly Hills
01.2017 - 03.2019
  • $1.5 million volume store, 8 person team.
  • Contracted to provide support as a Store Manager during the store's peak times of the year (Jan-Mar & July-Sept) while attending school.

General Manager

Beautycon Media
Beverly Hills
11.2018 - 02.2019
  • Led cross-functional teams, staff & facility operations for BeautyCon POP. This was a 3 month, 25,000-square-foot immersive pop-up gallery with a retail store and salon. BeautyCon POP was an experience focused on celebrating diversity, community and female-founded brands in the retail beauty industry.
  • Trained, provided support, and guidance to a team of 68 on-site team members, including 2 GM Assistants, 1 Retail Shop Manager, and 1 Facility Manager.
  • Collaborated with BeautyCon corporate team members to improve the BeautyCon POP experience by providing daily feedback, and working to come up with solutions to any rising challenges.
  • Developed and implemented protocols and policies for on-site operations to ensure that all operations ran efficiently, with the ability to quickly adapt to challenges.
  • Achieved a high retention rate of beauty advisers and salon staff through growth stages by fostering a healthy, positive work culture, and effectively communicating strategy and expectations.

Senior Sales

Coach
Rodeo Drive // Beverly Hills
10.2017 - 06.2018
  • $4.5 million volume store.
  • Actively coached and supported the Sales team to exceed sales goals, drive conversion, UPT, SPH & ADT.
  • Partnered with General Manager & Associate Store Managers to highlight opportunities and develop sales strategies to exceed our sales goals.
  • Collaborated with celebrity wardrobe stylists with high profile clients for wardrobe pulls to create exposure for the brand.
  • Consistently exceeded my own personal sales goals and led by example with the Modern Luxury Hosting experience.

Store Manager

LF Stores
Montana Ave. // Santa Monica
02.2014 - 01.2017
  • $1.1 million volume store.
  • Coached & developed a team of 4 -12.
  • Drove sales by focusing on staff development, & developing a strong client base.
  • Created a new recruitment & Stylist training program to increase productivity & retention. Promoted 2 Assistant Managers to Store Managers at other LF locations.
  • Four years of experience with styling, directing, & photographing social media marketing campaigns. Also, recruited and collaborated with social media influencers to build brand awareness and increase followers by 180%.
  • Developed a strong client base that had a direct impact on sales. Styled clients with fashion forward looks for events including: red carpet, festivals, corporate, tv shows and leisure.
  • Maintained a high UPT (units per transaction) over 33% of the company standard with exceptional styling abilities, cross selling & upselling.
  • Initiated & collaborated with local businesses for events such as VIP client events, Carmar Cares Denim Drive, Breast Cancer Research Foundation Fundraiser, sorority trunk shows and various promotional events. These events helped increase business by 30% or more.

Keyholder

LF Stores
Santa Monica
01.2013 - 01.2014
  • Promoted to Keyholder after working 6 months as a Stylist due to demonstrated leadership skills and consistent top-seller status.

Stylist

LF Stores
Santa Monica
07.2012 - 01.2013
  • Achieved consistent top-seller status by developing and maintaining new clients.

Impact Team Lead

Hollister.Co
Visalia
06.2006 - 08.2009
  • Promoted from Sales Associate to Impact Team Lead after three months in recognition of leadership, strong work ethic, operational efficiency, and exceptional customer service.
  • Hired and trained new Impact Team members in all stockroom, shipment, and store back-of-house operations.

Education

Bachelor of Science - BS - Business Administration and Management, General

Western Governors University

References

References available upon request.

Timeline

Assistant Store Manager

Free People
07.2022 - Current

Store Manager

Montce Swim
05.2019 - 03.2020

General Manager

Beautycon Media
11.2018 - 02.2019

Senior Sales

Coach
10.2017 - 06.2018

Store Manager

LF Stores
01.2017 - 03.2019

Store Manager

LF Stores
02.2014 - 01.2017

Keyholder

LF Stores
01.2013 - 01.2014

Stylist

LF Stores
07.2012 - 01.2013

Impact Team Lead

Hollister.Co
06.2006 - 08.2009

Bachelor of Science - BS - Business Administration and Management, General

Western Governors University

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Stacy Xiong