Wissam Breiche
Mississauga,ON
Summary
Innovative professional with proven track record of driving engagement through creative strategies. Expert in developing and implementing successful campaigns to maximize ROI and bottom-line results. Skilled in crafting compelling content focused on building relationships with customers and increasing conversions.
Overview
14
14
years of professional experience
5
5
Certification
Work History
Digital Marketing and Social Media
Veri Digital
09.2016 - 10.2023
- Orchestrated comprehensive campaigns across platforms like Facebook, Instagram, and Twitter, tailoring each to the unique needs and goals of clients.
- In-depth market analysis, audience targeting, and leveraging platform-specific features for maximum impact.
- Significantly enhanced online sales for e-commerce clients while boosting in-store foot traffic for local businesses. Increased online sales revenue by 100% for Brick and Mortar stores. This dual approach was crucial in providing a holistic growth strategy for our diverse clientele.
- Led a creative team in designing and executing content that was not only visually appealing but also strongly aligned with each brand's identity. This involved crafting engaging stories, curating posts, and managing overall digital aesthetics to maintain a consistent brand voice.
- Focused on building and nurturing online communities, enhancing customer engagement, and ensuring a robust and interactive online presence for each brand.
- Kept the agency at the forefront of social media trends, continuously adapting our strategies to the ever-evolving digital marketing landscape.
Junior Consultant for LADE
Ginger SOFRECO
02.2018 - 05.2018
- Methodology Advisory for Social Media Monitoring Project (2018 Elections): Provided expert advice on the development and refinement of methodologies, focusing on the strategic selection of search terms, comprehensive data analysis, and interpretation
- Additionally, played a pivotal role in the presentation design for the Social Media Monitoring Project, tailored for the 2018 Elections
- This involved synthesizing complex data into accessible formats for various stakeholders.
- Data Analysis Collaboration: Actively collaborated with a team of experts to conduct thorough data analysis
- This role required a deep understanding of data trends and patterns, particularly in the context of political campaigning and public perception.
- Drafting of Weekly Updates: Responsible for drafting narrative sections of weekly updates
- This involved distilling vast amounts of data and information into concise, coherent, and informative summaries, ensuring key insights were effectively communicated.
- Comprehensive Electoral Campaign Monitoring: Engaged in diligent monitoring of the electoral campaign across multiple media platforms including television, newspapers, and social media
- This comprehensive approach allowed for a holistic understanding of the campaign dynamics, key messages, and strategies employed by various stakeholders.
- Daily Updates on Campaign Themes and Electoral Integrity: Provided succinct daily updates, highlighting principal campaign themes and controversies, particularly focusing on issues related to electoral integrity
- These updates were essential in keeping the team and stakeholders informed about the evolving political landscape and public discourse.
- In this role, the focus was on contributing to a project aimed at enhancing transparency and integrity in the electoral process, leveraging a combination of technical expertise in data analysis and a keen understanding of political communications and media monitoring.
Managing Partner
Via Us Logistics
02.2010 - 10.2016
- Management and Oversight of Staff: Successfully managed and oversaw the activities of over 20 drivers, ensuring efficient and timely delivery services
- This involved coordinating schedules, supervising daily operations, and maintaining high standards of service.
- Route Optimization and Revamping: Played a pivotal role in optimizing and revamping delivery routes
- Implemented strategic route planning to enhance efficiency, reduce delivery times, and cut operational costs, leading to an increase in overall productivity.
- Payroll and Financial Management: Handled all aspects of salary administration for the team
- This included processing payroll, managing compensation packages, and ensuring accurate and timely salary disbursements.
- Recruitment and Training: Led the hiring process for new drivers, ensuring the selection of candidates who met the company's standards of professionalism and reliability
- Developed and conducted comprehensive training programs to equip new hires with the necessary skills and knowledge for their roles.
- Progress and Performance Reporting: Regularly prepared and presented progress reports
- This involved analyzing key performance indicators, assessing the productivity of drivers, and making data-driven decisions to further improve service delivery.
- Operational Leadership: Provided strong leadership in day-to-day operations, fostering a culture of excellence and accountability within the team
- Encouraged continuous improvement and innovation in service delivery methods.
- This position required a blend of strategic planning, operational management, and excellent interpersonal skills, contributing significantly to the company's reputation for reliable and efficient parcel delivery services.
Education
Honours Bachelor of Arts, Political Science -
University of Toronto
Toronto, ON04.2016
Skills
- Data-driven Marketing
- Digital Media Buying
- Target Audience
- Operations Management
- Brand Development
- Paid Advertising
- Social Media Strategy
- Social Media Content Creation
Certification
- Google Digital Marketing & E-commerce Specialization, Google, TFGB6MNURGNB
- How to Set Up a Facebook Ads Campaign, Coursera Project Network, AXS7QPJWVLU3
- Google Data Analytics Specialization, Google, UTVGS86FTU2J
- Data-Driven Planning, The Trade Desk
- Programmatic Advertising, University of Colorado Boulder XAHPENFN5GKS7
- Show credential
Languages
English
Timeline
Junior Consultant for LADE
Ginger SOFRECO
02.2018 - 05.2018
Digital Marketing and Social Media
Veri Digital
09.2016 - 10.2023
Managing Partner
Via Us Logistics
02.2010 - 10.2016
Honours Bachelor of Arts, Political Science -
University of Toronto
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