Wilma Rodrigues
Ecommerce & Marketing Specialist
Toronto,ON
Summary
Retail and E-commerce professional with 7+ years of experience in ecommerce, operations, and inventory management. Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. While being a successful team player and a proven leader, I am a highly motivated digital marketing enthusiast, eager to kickstart a career in the dynamic world of digital advertising, possess a solid foundation in digital strategies including SEO, social media management, content creation and email marketing.
Overview
3
3
years of professional experience
1
1
Language
Work History
Retail Operations Manager
Value Village
8 2023 - Current
- Developed and implemented strategic plans to drive sales growth, exceeding quarterly and annual revenue targets by 15%
- Led a team of 20 retail associates, providing coaching and mentorship to foster a high-performance culture and continuous improvement within the team by encouraging open feedback, experimentation with new ideas, and learning from both successes and failures.
- Implemented effective inventory management strategies, resulting in a 20% reduction in stockouts and a 10% increase in inventory turnover
- Analyzed sales data and market trends to identify opportunities for product expansion and promotion, resulting in a 25% increase in cross-selling and upselling initiatives
- Conducted regular performance reviews and provided ongoing training to ensure staff proficiency in sales techniques and product knowledge
- Collaborated with marketing teams to develop promotional campaigns and initiatives, driving foot traffic and enhancing brand visibility
- Assisted in the recruitment, training, and development of new hires, ensuring alignment with company standards and values.
E-commerce Supervisor
WickerPark Patio Furniture
03.2022 - 06.2022
- Managed product listings and updates on e-commerce platforms such as Amazon Seller Central and Shopify, optimizing content, images, and keywords to improve search rankings and drive traffic
- Processed customer orders, ensuring accuracy and timeliness in fulfillment while adhering to shipping guidelines and delivery expectations
- Handled customer inquiries and resolution of issues related to orders, shipments, and returns, maintaining a high level of customer satisfaction
- Monitored inventory levels and reorder points, coordinating with vendors and suppliers to replenish stock and prevent out-of-stock situations
- Assisted in the development and execution of e-commerce marketing campaigns, including email marketing, social media promotions, and online advertising, to drive sales and engagement
- Oversaw a team of 6 fulfillment associates, providing guidance and support to ensure productivity and accuracy in daily operations
- Implemented best practices and standard operating procedures (SOPs) to streamline workflows and improve efficiency, resulting in a 20% increase in order processing speed
- Utilized Amazon FBA (Fulfillment by Amazon) and Shopify platforms to manage inventory, monitor sales performance, and optimize product listings for maximum visibility and conversion
Social Media Content Creator
Snapdragon Designs
04.2021 - 09.2021
- Crafted compelling copy for various platforms to drive user interest and interaction.
- Managed social media budget, allocating funds strategically to maximize ROI through paid promotions and influencer collaborations.
- Prepared regular reports on social media performance, presenting data-driven insights to stakeholders for informed decision making.
- Organized cross-promotional campaigns with other brands or partners, mutually benefiting both parties through increased exposure from shared audiences.
- Created a monthly editorial calendar outlining planned content themes, allowing for strategic alignment between posting schedules and marketing goals.
Education
Master's in Digital Marketing, PGDM -
George Brown College
Master's in Fashion Business, PGDM -
George Brown College
Bachelor of Business Management -
Joseph College of Commerce
Skills
Problem solver
Detail oriented
Data-driven decision-making
Analytical thinker
Notableskills
- Technical Skills: Microsoft Suite (Excel, PowerPoint, Projects, Visio, Outlook), Google Workspace (Sheets, Slides, Docs), Statistics (Power BI, Tableau), ERPs & CRM's (NetSuite, SalesForce, SAP), Adobe CC (Illustrator, Photoshop), Shopify, Amazon Seller Central.
- Soft Skills: Prioritizing and Multitasking, Adaptable, Reliable, Motivated, Logical Thinker, Attentive Learner, Strong Leader
- Areas of Interest: Marketing, Content Creation, Volunteering, Design
Volunteer Experience
PRECIOUS PAWS FOUNDATION (NGO), Volunteered and successfully raised the entire required fund amount for dog shelters and dog ambulances.
Timeline
E-commerce Supervisor
WickerPark Patio Furniture
03.2022 - 06.2022
Social Media Content Creator
Snapdragon Designs
04.2021 - 09.2021
Retail Operations Manager
Value Village
8 2023 - Current
Master's in Digital Marketing, PGDM -
George Brown College
Master's in Fashion Business, PGDM -
George Brown College
Bachelor of Business Management -
Joseph College of Commerce
Similar Profiles
Adrian AlquijayAdrian Alquijay
Production Worker at Value VillageProduction Worker at Value Village
Olena YakymOlena Yakym
Production Worker, Pricer at Value VillageProduction Worker, Pricer at Value Village
Dolly GuptaDolly Gupta
Cashier at Value VillageCashier at Value Village