William Werther

• Responsible for managing customer relationships, sales volume activities and improving in-store execution and visibility of our portfolio
• Reach targets and goals set for the designated sales area, maintain and expand customer base while monitoring sales execution and opportunities for each account within my geography, and elevating our portfolio in order to grow share with their regional customers and key decision makers across the market.
• Build and improve region capability for upselling in-store and compression selling
• Lead and support store level execution of growth activities and the ongoing identification of new opportunities to build the business

• Manage the development and sell-in of field activated promotions

such as secondary location placement, displays, and shelf space

• Developed and executed sales strategies to increase market share within designated zone.
• Collaborated with cross-functional teams to align on product launches and promotional campaigns.
• Analyzed sales data and market trends to identify growth opportunities and optimize performance.
• Coached and ledMDLs/MSLs, enhancing team productivity and knowledge retention.
• Cultivate, develop and implement quality joint business engagement with a variety of the IDPs inside the Zone Market. This should reflect the different business models including bakery, salty and cookie cracker.
• Communicate, organize and plan targets for distribution, merchandising, and promotional execution to meet the retailer level business plan by category.

• Direct and support all sales and merchandising activities within a specific geographic area to deliver against key performance goals
• Managed relationships with key accounts, ensuring high levels of customer satisfaction.
• Analyzed market trends and competitor activities to identify growth opportunities
• Lead and coach your team on selling and display execution and merchandising standards by conducting in market work withs
• Translate Area and National priorities into effective territory level activity plans solving required volume objectives.
• Activate local and national marketplace initiatives and promotions to build brand development and maximize brand performance.