William Summer
Dawson Creek,Canada
Summary
Innovative and results-driven Social Media Strategist with a robust background in electrical engineering and a passion for sustainable technology.
Leveraging a unique blend of technical expertise and creative content creation to build engaging social media presences for brands in the renewable energy sector.
Excel in harnessing the power of social platforms to amplify messaging, foster community engagement, and drive brand growth. Fluent in English with business proficiency in French.
Overview
10
10
years of professional experience
1
1
Certificate
Work History
Electrical Instructor
Northwestern Polytechnic,
08.2023 - Current
- Incorporated real-world social media marketing strategies into curriculum development
- Mentored students on personal branding and online presence management within the tech sector.
- Educated and provided safe guidance for students during development in electrical theory.
- Optimized instructor and student rapport by sharing personal career path, lessons, reducing obstacles and encouraging participation.
- Utilized D2L software to maintain accurate records of students' progress and submit final grades to administrators.\
- Facilitated quality classroom instruction by encouraging group discussions to involve students in teaching and learning process.
Social Media and Digital Content Consultant
Self-Employed
09.2021 - Current
- Develop and execute innovative social media strategies that increase brand visibility and engagement
- Craft compelling digital content, from blog posts to viral videos, showcasing sustainable energy solutions
- Collaborate with influencers and thought leaders to expand brand reach and credibility
- Analyze metrics to continually refine strategies and maximize ROI.
Yukon Gold Partnership, Investor & Co-founder
Yukon Gold Partnership
01.2020 - Current
- Spearhead digital marketing campaigns to promote sustainable investments
- Engage with online communities to drive conversations around renewable energy.
- Design, Consulting, Education, Sales, Marketing, and Business Development
GE Renewable Energy, Wind Site Technician
GE Renewable Energy
06.2019 - 06.2021
- Shared insights and knowledge about wind energy through social media platforms.
- Collected and documented data from wind turbines to assist with analysis and research.
- Repaired various systems by restoring electrical, mechanical and hydraulic functions.
- Assisted in the management of business operations by maintaining records and files, preparing cost and inventory reports, and ordering supplies.
Education
Red Seal, Electrical -
Thompson Rivers University
Kamloops, BC10.2019
Electrical Technology Diploma -
British Columbia Institute of Technology
01.2010
Skills
- Social Media Management: Platform Strategy, Content Creation, Community Engagement
- Digital Marketing: Brand Building, SEO/SEM, Influencer Collaborations
- Technical: Sustainable Technology Solutions, Electrical Engineering
- Soft Skills: Visionary Leadership, Persuasive Communication, Agile Problem-Solving
- Tools: Adobe Creative Suite, Hootsuite, Google Analytics, Microsoft Office Suite
- Languages: English (Native or Bilingual), French (Professional Working)
Certification
- Social Media Marketing Specialization
- Certified Digital Content Creator
- Renewable Energy and Sustainable Technologies
- Advanced Sales & Persuasion Techniques
Languages
English
Native or Bilingual
French
Full Professional
Timeline
Electrical Instructor
Northwestern Polytechnic,
08.2023 - Current
Social Media and Digital Content Consultant
Self-Employed
09.2021 - Current
Yukon Gold Partnership, Investor & Co-founder
Yukon Gold Partnership
01.2020 - Current
GE Renewable Energy, Wind Site Technician
GE Renewable Energy
06.2019 - 06.2021
Red Seal, Electrical -
Thompson Rivers University
Electrical Technology Diploma -
British Columbia Institute of Technology
Projects
Social Media Campaign for Real estate, Energy, Taoism, 06/2019, 09/2023, Orchestrated a social media campaign that enhanced the company's visibility and contributed to a 33% ROI increase through targeted content and influencer partnerships. Resource and Energy Real Estate Development Podcast and Blog, Ongoing, Curate an insightful blog discussing trends and tips in resource and energy real estate, focusing on sustainable practices and innovation.
Projects
Social Media Campaign for Real estate, Energy, Taoism, 06/2019, 09/2023, Orchestrated a social media campaign that enhanced the company's visibility and contributed to a 33% ROI increase through targeted content and influencer partnerships. Resource and Energy Real Estate Development Podcast and Blog, Ongoing, Curate an insightful blog discussing trends and tips in resource and energy real estate, focusing on sustainable practices and innovation.
Similar Profiles
CLAY WYGHTCLAY WYGHT
Student Recruitment Specialist at Northwestern PolytechnicStudent Recruitment Specialist at Northwestern Polytechnic
AMANDA BECAKAMANDA BECAK
Room Of Plenty Coordinator at Northwestern Polytechnic Students’ AssociationRoom Of Plenty Coordinator at Northwestern Polytechnic Students’ Association
Khushboo PaulKhushboo Paul
Usher at Northwestern Polytechnic UniversityUsher at Northwestern Polytechnic University