WILLIAM MATHEWS
Newmarket,ON
Summary
Dynamic sales leader with a proven track record at Skyler Promotions Ltd., driving over $3 million in growth. Expert in account management and negotiation, I excel in developing strategic relationships and implementing effective sales strategies. My results-driven approach and problem-solving skills consistently deliver exceptional outcomes in competitive markets.
Overview
19
19
years of professional experience
Work History
Director - Sales & Marketing
Skyler Promotions Ltd.
Aurora, Canada
01.2023 - Current
- Led efforts to achieve overall growth that peaked at over $3 million in 2007, contributing personal sales of over $2 million in 2009.
- Develop and execute revenue forecasts, project financial performance and build strategic relationships with key customers
- Identified new market opportunities and developed sales strategies to establish business relationships
- Managed team of 15 employees across 2 divisions, fostering collaboration and achieving departmental goals
- Delivered promotional and specialty advertising products, enhancing client marketing efforts across Canada
- Answered and responded to phone calls promptly, providing excellent customer service.
- Enter new customer information and maintain existing customer records in File Maker to ensure that account information is up-to-date and accurate
- Completed thorough opening, closing, and shift change functions to maintain operational standards each day.
Territory Sales Representative
Magic Windows & Doors
02.2023 - 04.2024
- Negotiated contracts and closed agreements to secure favorable terms and increase overall profitability.
- Negotiated contracts with customers to ensure favorable terms for both parties.
- Delivered presentations at client meetings, showcasing company offerings in a professional manner.
- Informed customers on product features, benefits, and applications to support confident purchasing decisions.
- Enhanced brand awareness by effectively communicating product features and benefits to target audiences.
Business Development Executive
Consortium Ltd.
Richmond Hill, Canada
01.2013 - 09.2013
- Represented business at sales presentations and industry events to showcase product value and drive interest.
- Implemented mobile gaming software solutions to improve user engagement and satisfaction.
- Prepared timely and accurate sales reports and information for Sales Manager to support decision-making.
Sales Executive
Pella Windows and Doors Ltd.
Mississauga, Canada
05.2010 - 09.2012
- Maintained account base of $500,000 and developed new account opportunities, generating additional $250,000 in revenue.
- Manufactured custom window and door solutions for high end client base with a team of design, engineering, and architectural firms
- Resolved problems and decreased turnaround times by 10%, enhancing operations to ensure seamless customer service.
Business Development
My Golf Rewards Ltd.
Toronto, Canada
01.2007 - 01.2010
- Negotiated sales and marketing agreement for distribution with Score Golf Magazine, expanding brand reach.
- Developed and implemented reward-based software program for Ontario market, enhancing customer engagement.
- Implemented 25 golf course pilot project to test market viability and gather user feedback.
Education
Business Administration - Major Marketing
George Brown College
Toronto, OntarioSkills
- Sales strategy
- Business development
- Senior-level sales engagement
- Sales forecasting
- Negotiation skills
- Tender and RFQ expertise
- Promotions industry experience
- Program management
- Results-driven focus
- Self-motivation and discipline
Accomplishments
- Monthly Top Sales Producer - Pella Windows and Doors
- Two Successful Business Launches from Start-up
- 2011 Carl Anderson Humanitarian & Sportsman Award with Aurora Men's Softball League
- Coached 2011 Bantam Baseball Aurora Jays to the York Simcoe Baseball Championship.
Volunteer Experience
Association Executive Committee - Aurora Men's Slow Pitch League, 2012, present
Personal Information
Hobbies: Family, hockey, softball
Affiliations
York Old Timers Hockey Association. 2000 to Present.
Timeline
Territory Sales Representative
Magic Windows & Doors
02.2023 - 04.2024
Director - Sales & Marketing
Skyler Promotions Ltd.
01.2023 - Current
Business Development Executive
Consortium Ltd.
01.2013 - 09.2013
Sales Executive
Pella Windows and Doors Ltd.
05.2010 - 09.2012
Business Development
My Golf Rewards Ltd.
01.2007 - 01.2010
Business Administration - Major Marketing
George Brown College