William Larios
Los Angeles
Summary
Accomplished retail and operations leader with 10+ years of experience managing high-volume teams, optimizing customer experiences, and driving business results. Known for building strong team culture, leading with accountability and empathy, and executing process improvements across fast-paced retail and service environments. Proven success in both B2C and B2B settings with a passion for empowering teams and exceeding performance targets.
Overview
14
14
years of professional experience
Work History
Store Manager
Sweet Flower
08.2023 - Current
- Oversee operations for a high-volume retail location near UCLA, managing a team of 20+ staff.
- Increased foot traffic through strategic local partnerships and community engagement.
- Drove monthly improvements in customer satisfaction, average dollar sale, and units per transaction.
- Handle vendor relations, purchase orders, and merchandising strategy.
- Promoted within first year to manage Westwood location after turning around Downtown LA store performance.
General Manager
MedMen
05.2018 - 06.2023
- Led day-to-day operations at multiple cannabis retail locations, overseeing compliance, staffing, and sales.
- Managed synchronized customer support functions across phone, chat, and in-store service.
- Supervised over 25 hourly employees and collaborated with corporate to drive KPI improvements.
- Implemented training programs and performance management systems for junior staff.
- Created scheduling and operational workflows that improved efficiency and sales.
- Cultivated strong team culture leading to top customer service rankings.
Operations Manager
Tillys
09.2011 - 05.2018
- Managed large-format retail locations and trained department leads.
- Directed daily operational activities to ensure seamless retail operations.
- Managed inventory control processes, reducing loss and optimizing stock levels.
- Supervised operations staff and kept employees compliant with company policies and procedures.
- Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them.
- Led hiring, onboarding and training of new hires to fulfill business requirements.
Education
Advertising & Marketing Coursework
Santa Monica College
Santa Monica, CA01.2012
High School Diploma -
Venice High School
Los Angeles, CA06-2010
Skills
- Team Leadership & Staff Development
- High-Volume Customer Support Operations
- Coaching, PIPs, and Disciplinary Management
- KPI Tracking & Dashboard Reporting
- Root-Cause Analysis & Troubleshooting
- Vendor & Stakeholder Communication
- SOP & Training Guide Development
- Tools: Excel, Google Workspace, POS/CRM Systems, Slack, Canva, Looker
Languages
Spanish
Native or Bilingual
Timeline
Store Manager
Sweet Flower
08.2023 - Current
General Manager
MedMen
05.2018 - 06.2023
Operations Manager
Tillys
09.2011 - 05.2018
Advertising & Marketing Coursework
Santa Monica College
High School Diploma -
Venice High School
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