Will Gibson

Developed and produced stories for the company's internal and external communication channels, including the website, Pathways Magazine and the Report on Sustainability.

Responded to media inquiries

Identified and trained executives and other subject matter experts for interviews

Prepared key messages for interviews

Identified, wrote and pitched success stories to media outlets

Monitored and analyzed media coverage of our organization and industry

Worked with our social media team to identify coverage and stories to highlight on our social media platforms

Led tours of our operations for journalists, regulators and other stakeholders

Wrote and edited content for internal and external publications

Wrote stories for internal and external communications platforms

Provided coaching for communications on effective writing and interviewing

Led tours of media, regulators, students and politicans of our operations

Worked as a journalist for the following newspapers/wire agencies: the Toronto Star, Alaska Highway News, St. Albert Gazette and The Canadian Press. My freelance work appeared in Maclean's, Canadian Business, Alberta Venture and Alberta Report magazines. I also wrote features that appeared in the Vancouver Sun, the Ottawa Citizen, the Edmonton Journal and Edmonton Sun.

During this period, I took a one-year contract at Great North Productions to research stories and arranged interviews for two different television documentary series:

Shiver: The Science of Cold, which first aired for broadcast on National Geographic Television. I secured interviews with Archbishop Desmond Tutu and NASA astronaut Julie Payette.
The Canadians, which aired on History Television. Secured photographs and interviews for the segment on Joseph Scrivens (the poet-songwriter of the hymn What a Friend We Have In Jesus)

I also helped hire and train researchers for other productions at Great North.

After relocating to Fort McMurray in October 2004, I worked as a contract writer for Syncrude's internal and external publications.