Will Black

• Enhanced online brand visibility by optimizing social media content and utilizing best organic impression practices (ie. Facebook + Instagram).
• Managed social media campaigns for improved audience engagement and lead generation.
• Developed email marketing strategies, resulting in higher open rates and clickthroughs.
• Generated high-quality leads by creating targeted landing pages and implementing A/B testing.
• Created visually appealing content for digital platforms.
• Analyzed web analytics data to identify trends and opportunities for growth in organic search rankings.
• Streamlined marketing automation processes, resulting in increased efficiency and reduced costs.
• Created compelling blog content to increase inbound links and drive organic search engine traffic.
• Executed video marketing campaigns for enhanced customer engagement and product promotion on YouTube channels.
• Enhanced overall site performance by conducting regular technical audits, identifying areas of improvement that resulted in faster page load times.
• Increased user-generated content submissions by launching interactive social media contests.
• Collected and analyzed data to improve strategies.
• Developed and implemented techniques for increasing page visits and likes.

• Full-time nightly entertainer at busy downtown tourist venue located in Hamilton, Bermuda.
• Developed a loyal fan base through consistent social media interaction and captivating live shows, increasing ticket sales and merchandise revenue.
• Enhanced audience engagement by incorporating dynamic stage presence and innovative musical arrangements with live streaming performances.
• Collaborated with fellow musicians for seamless performances, fostering a strong sense of teamwork and camaraderie.
• Developed customized setlists catering to the preferences of diverse audiences, ensuring memorable experiences.
• Expanded professional network through effective communication and relationship-building strategies within the music and beverage industry in Bermuda.
• Online social media and local promotion for shows and special events at venue.
• Increased online fan base by regularly sharing updates on social media platforms and engaging with followers.
• Maintained professional demeanor during high-pressure situations such as live performances or last-minute schedule changes.
• Demonstrated commitment to punctuality by arriving at all scheduled events well-prepared and ontime.
• Assisted other freelance musicians in honing their skills through constructive feedback during collaborative projects.
• Contributed positively to community events by offering pro bono performances at charity fundraisers or local cultural gatherings.
• Designed eye-catching promotional materials such as business cards, flyers, and online profiles to attract potential clients and increase visibility.
• Built networks with local musicians to provide session support for gigs and events.
• Promoted original independent musical career by maintaining websites, social media presence and online content.

Nightly music performer on Celebrity Cruises m/s Horizon and m/s Century.

Full-time overnight stock picker in grocery warehouse.

Nightly entertainer for Carnival Cruise Lines on the m/s Inspiration.