Overview
Work History
Education
Skills
Timeline
Generic

Wilf Robinson

Chilliwack

Overview

22
22
years of professional experience

Work History

Branch Manager

Delta Water Products
07.2024 - 05.2025
  • Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
  • Maintained friendly and professional customer interactions.
  • Improved customer satisfaction ratings by enhancing service quality and resolving client issues promptly.
  • Oversaw daily operations for streamlined efficiency, ensuring timely execution of tasks and optimal resource allocation.
  • Evaluated employee performance regularly through appraisals and feedback sessions to facilitate continuous development of skills and knowledge base within the team.
  • Collaborated with senior leadership on strategic planning initiatives to align branch objectives with corporate goals.
  • Managed branch financials including budgeting, forecasting, and expense tracking for accurate reporting and decision-making support.
  • Interviewed and hired talented individuals with top-level strengths, improving organizational talent, and skill set.
  • Complied with regulatory guidelines and requirements.
  • Optimized branch inventory management practices for improved product availability and reduced stock obsolescence costs.
  • Oversaw daily branch operations, ensuring compliance with regulatory standards and maintaining operational integrity.
  • Ensured exceptional customer service, resolving issues swiftly to maintain trust and satisfaction.

Business Development Manager

SiteOne Landscape Supply Inc.
04.2022 - 07.2024
  • Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
  • Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
  • Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
  • Generated new business with marketing initiatives and strategic plans.
  • Represented company and promoted products at conferences and industry events.
  • Managed a diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.
  • Reached out to potential customers via telephone, email, and in-person inquiries.
  • Established relationships with key decision-makers within customer's organization to promote growth and retention.
  • Performed client research and identified opportunities for account growth, account penetration and market expansion.
  • Monitored market trends and competitor activities to identify areas of potential opportunity.
  • Enhanced the company''s profitability by identifying and eliminating inefficiencies in existing business processes.
  • Established valuable partnerships with complementary businesses, creating mutually beneficial synergies that accelerated growth for both parties.
  • Implemented CRM tools to better track sales opportunities and customer interactions.
  • Negotiated favorable terms in partnership agreements, ensuring long-term profitability and stability.
  • Training sessions for sales teams across all divisions, ensuring they are well-equipped to effectively sell products to target customers, and serves as a technical resource to support the sales process and help close deals.
  • Provides Civil and Mechanical quoting services for both large integrated projects and stand-alone Mechanical and Civil sales
  • Attends and presents at trade shows, conventions, and lunch-and-learns to develop GDI brands and expand the customer base.
  • Identifies new market opportunities to drive business growth by staying informed of industry trends, customer needs, and competitor activities. Regularly provides market insights and updates to the VPGM and Regional Sales and Operations Managers to support strategic decision-making.
  • Works with Regional Operations and Sales Managers on stocking materials and efficient inventory management

Sales Branch Manager

Eljay Irrigation / SiteOne Landscape Supply Ltd
04.2003 - 04.2022
  • Developed strong relationships with clients, resulting in increased customer satisfaction and loyalty.
  • Successfully managed complex customer complaints and resolved issues in a timely manner, resulting in higher levels of client satisfaction and repeat business.
  • Enhanced brand visibility within the local community by participating in trade shows, hosting educational seminars, sponsoring charity events.
  • Provided exceptional leadership; consistently motivating staff towards achieving individual targets as well as overall branch objectives.
  • Exceeded sales targets by effectively managing branch operations and driving a high-performance sales culture.
  • Monitored industry trends to inform the introduction of relevant new products/services which contributed to increased profitability.
  • Optimized branch operations by streamlining processes, improving team communication, and enhancing customer service standards.
  • Negotiated lucrative contracts with suppliers that resulted in cost savings without compromising on product quality or availability.
  • Resolved customer complaints to maintain high level of satisfaction.
  • Set pricing strategy and discount rates.
  • Worked directly with customers and associates to handle internal and external complaints and objections.
  • Built relationships with customers and community to establish long-term business growth.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Organized promotional events and interacted with community to increase sales volume.
  • Managed revenue models, process flows, operations support, and customer engagement strategies.
  • Increased profit margins by effectively controlling budget and overhead and optimizing product turns.

Education

North Surrey Senior Secondary
Surrey, BC
06-1981

Skills

  • Excellent work ethic
  • Attention to detail

Timeline

Branch Manager

Delta Water Products
07.2024 - 05.2025

Business Development Manager

SiteOne Landscape Supply Inc.
04.2022 - 07.2024

Sales Branch Manager

Eljay Irrigation / SiteOne Landscape Supply Ltd
04.2003 - 04.2022

North Surrey Senior Secondary

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Wilf Robinson