Wilf Lethbridge

Knowledgeable Property Consultant with proven track record in driving sales growth and cultivating lasting client relationships. Demonstrated success in leading sales teams to meet and exceed targets, with notable achievements in expanding market share and enhancing customer satisfaction. Utilized strategic planning and effective communication to drive team performance and ensure consistent results.

Sales professional prepared for leadership roles. Proven ability to drive revenue growth and enhance client relationships. Strong focus on team collaboration and achieving results. Known for adaptability, strategic planning, and effective communication. Skilled in market analysis, lead generation, and negotiation.

• Consult directly with developers and/or marketing companies regarding project direction, target audience, strategy, pricing, sales targets, and marketing budgets.
• Maintain various types of databases (mainly Intersoft) and send daily and weekly reports regarding online registrations, daily traffic to Presentation Centres, top prospects, current offers, and firm sales.
• Work closely with digital design teams to ensure marketing is consistent, accurate, and specific for target audience.
• Advise on media direction and current trends. Insuring digital marketing, print advertising, signage, and brochures are consistent and brand recognizable.
• Ensure signage is adequate, consistent, easy to follow, eye catching, and accurate.
• Work closely with interior designers to ensure furniture and staging appeals to target audience and current trends.
• Organize cleaning staff and incorporate the idea that the responsibility of immaculate presentation is “everyone’s” role.
• Build solid relationships and be aware of current trends with financiers, appraisers, and realtors.
• Organize, staff, and attend various functions for Realtors, potential prospects, and home owners.
• Guide prospects through the buying procedure, firm sale, possession, and after sale experience.
• Ensure accuracy of offers to purchase, time clauses, conditions, and firm dates.
• Ask for testimonials and social media participation from new home owners.

• Accepts Responsibility: Willing and able to bear high levels of responsibility: making decisions, being accountable.
• Openness: Communicates honestly, openly, and consistently - Shares information appropriately and involves the customer in solving problems.
• Positive Attitude: Encourages a positive rather than negative viewpoint
• Integrity: Maintains the highest standard of personal conduct in performing all duties
• Commitment: Committed to making the project a success - Willing and able to work for the best interests of the project - Not thinking in terms of being right at the expense of being successful
• Toughness: Possesses the physical stamina, drive, and perseverance to handle pressure well - Willing and able to deal with problem situations - Mentally tough
• People Skills: Able to build productive working relationships with customers and internal personnel based on respect and good rapport - Listens well
• Judgment: Able to evaluate information quickly, identify key issues and formulate conclusions based on sound, practical judgment, experience, and common sense
• Organized: Well prepared and organized - Carries out all responsibilities and action items in a purposeful way
• Dependable: Can be relied upon to get the job done - No surprises
• Proactive: Proactive rather than reactive - Able to avoid mistakes that could/should be anticipated
• Knows How To Say “No”: Knows how to say “no” gracefully and without antagonizing the other person