Westley Johnsen-MacDuff
Edmonton,AB
Summary
Dynamic professional with a proven track record in strategic business development at Yardstick Technologies. Expert in customer relations and effective team leadership, consistently delivering tailored solutions that drive client satisfaction. Skilled in KPI analysis and analytical problem-solving, fostering strong networks and achieving substantial growth in competitive markets.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Head Referee
Alberta Team Handball
02.2025 - Current
- Conducted thorough post-game evaluations to identify areas for improvement within the referee team''s performance.
- Strengthened relationships between referees, players, and coaches through clear communication and mutual respect.
- Maximized accuracy in decisions by staying up-to-date on current sports regulations and rule changes.
- Collaborated with other referees to accurately interpret rules and make informed decisions during matches.
- Contributed to the development of new referees by mentoring junior officials, sharing expertise and valuable insights.
Business Development
Yardstick Technologies
08.2023 - 08.2024
- Oversaw business development and determined project costs for new contracts.
- Supported business development efforts through research analysis tasks aiding in identifying potential opportunities.
- Contributed to business development initiatives through targeted networking events, producing new client leads.
- Supported business development by offering exceptional service that led to referrals from satisfied customers.
- Built relationships through exceptional client service delivery and maintained productive networks to support business development.
Direct Sales Representative
Cronus Resources
05.2023 - 08.2023
- Leveraged comprehensive understanding of product/service portfolio to craft tailored solutions addressing unique client needs and challenges.
- Participated in ongoing training sessions to stay current on industry trends, product knowledge, and sales techniques.
- Increased market share with effective prospecting and lead generation tactics.
- Delivered compelling sales presentations that highlighted key features and benefits of products or services, resulting in increased conversion rates.
- Provided comprehensive product training to new hires, contributing to their rapid integration into the sales team.
Mover and Warehouse Associate
Matco Moving Solutions
06.2022 - 08.2022
- Educated clients on best practices for packing and organizing their belongings prior to the move, leading to less confusion upon arrival at the new location.
- Followed safety protocols to prevent accidents and injuries.
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Discussed daily work requirements with crew and assigned skills-based tasks to enable completion of work.
- Trained employees in time management and proper ways to complete job duties.
Education
High School Diploma -
Ross Shepard Highschool
Edmonton, AB06-2022
Skills
- Effective Team Leadership
- Customer Relations
- Strategic Business Development
- Analytical Problem-Solving
- Prioritization and Scheduling
- KPI Analysis
- Value-Based Sales Approach
- Customer Objection Management
- Upselling and cross selling
- Prospective Client Outreach
Languages
English
Native or Bilingual
Certification
-Completed Working at Heights, Fall Protection Fundamentals
-Completed Pro-Serve Liquor Training
-Completed Telus Direct Sales Training
-Completed Sandler Sales Mastery Foundations
Timeline
Head Referee
Alberta Team Handball
02.2025 - Current
Business Development
Yardstick Technologies
08.2023 - 08.2024
Direct Sales Representative
Cronus Resources
05.2023 - 08.2023
Mover and Warehouse Associate
Matco Moving Solutions
06.2022 - 08.2022
High School Diploma -
Ross Shepard Highschool
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