Wes Hofer
Grover Beach
Summary
Dynamic automotive sales manager with over 25 years of experience driving high sales performance. Successfully led teams to exceed sales targets by optimizing strategies and enhancing customer satisfaction. Committed to continuous improvement and operational efficiency.
Overview
29
29
years of professional experience
1
1
Certification
Work History
General Sales Manager
RocketTown Honda
Lompoc
03.2017 - Current
- Led sales department operations, overseeing used car reconditioning to enhance quality and readiness.
- Purchased all used vehicles and desked deals.
- Managed sales and support staff while coordinating new and used car inventory to optimize turnover.
- Streamlined processes using vAuto, Dealertrack, and VinSolutions to improve efficiency in sales operations.
- Used Vauto extensively as well as Dealertrack and Vinsolutions.
- Facilitated wholesale transactions for used vehicles.
Sales Manager
Toyota of Santa Barbara
Goleta
03.2007 - 03.2017
- Closed deals through negotiation strategies, increasing profit margins.
- Managed staff performance to boost operational efficiency and meet targets.
- Appraised trades accurately to ensure fair market value.
- Oversaw desking operations, streamlining processes for enhanced workflow.
Internet/Fleet Director
Toyota of Santa Bernardino
San Bernardino
06.1997 - 04.2006
- I was selling 25 cars a month as a saleperson.
- I was given the job as fleet director and was told that the job did 15 cars a month and I had to do at least that.
- Achieved personal sales of 40 cars a month and led department to sell over 200 cars monthly.
- Delivered exceptional customer service across various channels.
- Provided coaching and mentoring to team members for skill development.
- Coordinated employee scheduling to maintain optimal operational coverage.
- Exceptional interpersonal communication
- Demonstrated expertise in sales techniques and product knowledge.
- Executed multiple tasks efficiently in a fast-paced environment.
- Achieved goals consistently through focused effort and planning.
- Initiated performance improvement measures to enhance overall productivity.
Skills
- Sales expertise
- Sales strategy development
- Deal structuring
- Negotiation techniques
- Performance improvement
- CRM software proficiency
- Inventory management
- Employee scheduling
- Team leadership
- Coaching and mentoring
- Multi-tasking efficiency
- Goal achievement
- Interpersonal communication
- Customer service orientation
Languages
Spanish
Elementary
Certification
- California Real estate license
- NMLS Mortgage Originator license
- California Automotive Salesperson license
Timeline
General Sales Manager
RocketTown Honda
03.2017 - Current
Sales Manager
Toyota of Santa Barbara
03.2007 - 03.2017
Internet/Fleet Director
Toyota of Santa Bernardino
06.1997 - 04.2006