Wenyi Zhang
Richmond Hill,Canada
Summary
- Digital Marketing Proficiency: Demonstrated excellence in leading multi-channel digital marketing initiatives, backed by a strong track record in developing and executing successful email marketing campaigns that drive customer engagement and business growth.
- Analytical Acumen: Solid foundation in quantitative analysis and strategic market insights, enabled by proficiency in advanced technical tools including Python for data analytics, SQL for database management, and the Microsoft Office Suite for comprehensive campaign reporting.
- Leadership and Organization: Exceptional leadership qualities, evidenced by successful team management and the implementation of training programs that cultivate high-performing marketing units. Recognized for superior organizational capabilities, with a keen focus on time management and project execution efficiency.
- Technical Expertise and Continuous Learning: Commitment to professional development, as highlighted by the recent completion of a specialized course in Python through Google & Coursera (2022), ensuring the application of current and effective practices in email marketing strategies.
Overview
2
2
years of professional experience
Work History
Senior Marketing Manager
S&Y International Trading Group
05.2024 - Current
- Built and launched a new company website using Squarespace, enhancing site usability and brand presence, which contributed to a 40% increase in web traffic.
- Created and managed the company's LinkedIn account, growing the follower base to 123 followers in 2 months, increasing brand visibility and strengthening industry connections.
- Increased organic search rankings by 40% and boosted website traffic by 30% through SEO initiatives, including keyword research, on-page optimization, and backlinking with SEMrush, Ahrefs, and Google Search Console.
- Managed $25K/month Google Ads campaigns, driving a 35% increase in ROAS and reducing customer acquisition costs (CAC) by 20% using A/B testing, audience segmentation, and negative keyword optimization.
- Automated campaign reporting using Google Analytics and SEMrush, improving campaign tracking, reducing reporting time by 30%, and enabling data-driven strategy adjustments.
- Collaborated with content creators to publish SEO-optimized blog posts and landing pages, driving a 20% increase in organic conversions and supporting long-term brand authority.
Senior Marketing Specialist
EliteMaster Jingying Education Inc.
08.2022 - 04.2024
- Email Marketing Strategy: Engineered and executed multifaceted digital marketing campaigns, focusing on email and SMS channels, which led to a 25% uplift in customer engagement
- Pioneered the development and iterative enhancement of campaign materials through rigorous A/B testing, refining targeting and segmentation tactics in line with emerging market trends and insights
- Analytical Insights: Commanded in-depth market and competitor analysis with a robust data analytics framework, delivering actionable intelligence that shaped marketing strategies and campaign refinements to bolster performance metrics and customer reach
- Brand and Multichannel Marketing: Amplified brand visibility and fortified market position across diverse digital landscapes, integrating email strategies with broad-based promotions to secure a substantial expansion of the target audience base, evidenced by over 6,000 new customer acquisitions in a two-year period
- Leadership and Team Growth: Steered a dynamic marketing team towards excellence, fostering a culture of high achievement and ongoing skill enhancement through specialized training tailored to cutting-edge digital marketing practices and tools
- Collaborative Initiatives: Cultivated synergy across sales, research and development, and customer service divisions, ensuring a unified approach to marketing initiatives that resonated with company-wide goals and contributed to a holistic customer journey from email engagement to conversion
- Event Marketing and Engagement: Orchestrated a range of significant events, from educational workshops to large-scale job fairs and entertainment gatherings, each designed to elevate brand profile and stimulate customer acquisition pipelines, drawing up to 3,000 participants per event
Education
Honors Bachelor of Arts - Financial Economic
University of Western Ontario
08.2022
Diploma - Marketing
George Brown College
04.2019
Languages
English
Full Professional
Chinese (Mandarin)
Native or Bilingual
Extra-Curricular Activities
Sports (Basketball, Dash) Fitness Camping LEGO
Skills
CRM management
Media planning
Campaign management
Direct mail campaigns
Analytics reporting
Event planning
Marketing
Google ads
Digital marketing
Social media marketing
Brand promotion
Project management
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Senior Marketing Manager
S&Y International Trading Group
05.2024 - Current
Senior Marketing Specialist
EliteMaster Jingying Education Inc.
08.2022 - 04.2024
Honors Bachelor of Arts - Financial Economic
University of Western Ontario
Diploma - Marketing
George Brown College
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