Wen Xi (Calvin) Wu
Vancouver,Canada
Summary
Enthusiastic marketer, motivated to craft impactful marketing strategies and campaigns. Driven to interact with different audiences and create engaging content to improve social media performance. A strategic and inventive expert with a strong command of digital and event marketing.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Community Intern
Yelp Inc.
04.2023 - 09.2023
- Coordinated local community events by gathering partner information, assisting guest check-in, and creating print and social media marketing material which drove over 200 attendees.
- Acted as a brand ambassador, engaging with participants to ensure successful event execution.
- Assisted in strategizing and implementing a large-scale marketing campaign with event and digital marketing strategies. Partnering with 7 local businesses, gaining over 1,000+ RSVPs in total.
- Managed social media content creation by creating compelling Instagram posts and reels utilizing Inshot to recap events and promote local businesses, achieving an average of 3,000 views.
Digital Marketing Coordinator
MAG & SHARK Clothing Textile Company Ltd
01.2022 - 07.2022
- Assisted in digital expansion from 0 to 1, strategized and launched the project successfully via TikTok within 2 months of planning.
- Coordinated video script writing and hosted live-stream shopping sessions, resulting in an 80% boost in engagement, an increase of 8,000 followers and generated $38,000 in sales within 3 months of launching.
Social Media Marketing Intern
JOYY Inc - Fashionline Womenswear Wholesale
09.2021 - 12.2021
- Managed social media content creation using Later, improved content on Facebook and Instagram by analyzing competitors' top-performing content and integrating customer feedback, which increased engagement by 60% and followers by 30%.
- Developed compelling Black Friday and Cyber Monday email marketing campaigns using Mailchimp, resulted in the generation of $20,000 in sales.
Education
Masters of Marketing - Marketing
Schulich School of Business, York University
Toronto, ON08.2023
Honours Bachelor of Science: Psychology - Psychology
University of Toronto
Toronto, ON06.2021
Skills
- Canva
- Later
- Inshot
- Capcut
Certification
- Hootsuite Platform
- Google Ads Search
Languages
Mandarin
Native or Bilingual
Cantonese
Native or Bilingual
Timeline
Community Intern
Yelp Inc.
04.2023 - 09.2023
Digital Marketing Coordinator
MAG & SHARK Clothing Textile Company Ltd
01.2022 - 07.2022
Social Media Marketing Intern
JOYY Inc - Fashionline Womenswear Wholesale
09.2021 - 12.2021
Masters of Marketing - Marketing
Schulich School of Business, York University
Honours Bachelor of Science: Psychology - Psychology
University of Toronto
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