Wenrui Zhang
Montreal
Summary
Scientifically driven professional with extensive experience in conducting advanced biological experiments and data analysis, utilizing molecular biology techniques to support research objectives. Skilled in genome identification, molecular characterization, and bioinformatics, with a strong track record of effective collaboration and problem-solving in laboratory settings. Also a passionate marketing professional with expertise in developing and executing impactful strategies, driving brand growth, and fostering innovation. Known for adaptability, teamwork, and achieving measurable results across diverse fields.
Overview
4
4
years of professional experience
Work History
Marketing Director
Yangtze International College of Canada
07.2023 - 12.2024
- Developed strategic sales plans that drove significant market share growth and enhanced business performance.
- Analyzed sales and marketing data to optimize strategies and achieve measurable improvements.
- Mentored junior staff in advanced sales techniques, resulting in increased team-wide close rates.
- Secured key client contracts through compelling presentations emphasizing product and service value.
- Enhanced brand visibility via targeted advertising campaigns and dynamic social media initiatives.
Brand Ambassador
TopOffer
06.2022 - 05.2023
- Maintained brand consistency by ensuring accurate messaging and visuals across all promotional materials and presentations.
- Delivered insights on market trends and student preferences to company representatives, influencing future marketing strategies.
- Oversaw inventory management of promotional materials, ensuring readiness for all scheduled events and activities.
Research Assistant
Chinese Academy of Agricultural Science
03.2021 - 08.2022
- Independently conducted cell biology experiments, including DNA and RNA extraction, dsRNA synthesis, PCR and qPCR, insect anatomy, scientific photography, etc.
- Played a key role in research on the molecular characterization of the Sex-lethal gene, exploring its potential role in sexual development.
- Performed genome identification and analyzed UDP sequences in Lepidoptera, identifying potential primers for future experiments.
Education
Honours Bachelor of Science - Biology
University of Toronto, St. George Campus
Toronto, ON06-2023
Skills
- Marketing Skills: Market planning and execution, B2C and B2B marketing, digital marketing, marketing analytics, competitor analysis
- Technical Skills: Bioinformatics tools (NCBI, MEGA, BioEdit, EditPlus), Python, Microsoft Office Suite (PowerPoint, Word, Excel)
Languages
English
Native or Bilingual
Chinese (Mandarin)
Native or Bilingual
French
Limited Working
Timeline
Marketing Director
Yangtze International College of Canada
07.2023 - 12.2024
Brand Ambassador
TopOffer
06.2022 - 05.2023
Research Assistant
Chinese Academy of Agricultural Science
03.2021 - 08.2022
Honours Bachelor of Science - Biology
University of Toronto, St. George Campus
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