Wendy Gallegos
Summary
Innovative Business Development Leader with strong track record in driving growth and generating revenue streams in the education industry. Results-oriented and collaborative professional with 8+ years of experience in Global International Education Marketing and Sales, highly experienced in implementing strategic marketing campaigns to drive international student recruitment. Skilled in digital brand management and multi-channel marketing to boost brand awareness nationally and globally. Adept at identifying growth opportunities and leading high-impact projects that enhance competitive positioning. Track record of effective team leadership and cross-functional collaboration within education, marketing, technology and financial business units.
Overview
8
8
years of professional experience
Work History
Manager, International Recruitment
Humber College Institute Of Technology & Advanced Learning
12.2006 - 01.2009
- Executed innovative marketing campaigns that boosted brand awareness across international markets and increased revenue streams for the College.
- Successfully developed and implemented a comprehensive strategic international marketing plan towards the launch of the 4-year degree programs.
- Collaborated with media and creative agencies to produce internationally focused recruitment digital and print brochures, blog posts, video content, and coordinated advertising campaigns in Canada and international education markets.
- Attended global recruitment fairs, cultivated relationships with o education agents and presented at international high schools and language schools to maximize business opportunities and extend network.
International Marketing Director
Cornerstone Academic College
01.2001 - 12.2006
- Expanded global market presence by developing and executing strategic international marketing plans in over 15 countries.
- Drove revenue growth by increasing student recruitment into ESL programs exponentially.
- Strengthened relationships with key international recruitment agencies, enhancing collaboration and joint marketing efforts at international student fairs, conferences, and school events.
- Increased brand awareness through the creation of culturally relevant advertising campaigns for target markets.
Education
Mortgage Broker -
REMIC-Real Estate And Mortgage Institute of Canada
Toronto09.2015
Real Estate Sales Agent -
Ontario Real Estate Association
Toronto, ON03.2009
Bachelor of Arts - Business Administration
Monterrey Institute of Technology - ITESM
Laguna Campus, Mexico06.2000
Skills
- Business Development Experience
- International Education Marketing
- Marketing Strategy Development
- Communication & Presentation Skills
- Project Management
- Financial Acumen
- Cross-Cultural Communication
IT SKILLS
- Proficient in Microsoft Office
- Various CRM Platforms, ie Salesforce, Zoho CRM, Top Producer
- Scheduling/Project Management
- Basic Digital Video Design
International Business Experience/Travel
- Extensive business development experience traveling within Latin America, Europe, Southeast Asia and the Asia-Pacific Region.
- Both short and extensive business trips to develop business relationships with educational partners, overseas agents, and Canadian embassies abroad.
- Actively participated in international education fairs and trade shows.
- Developed strategic relationships with international high school, elementary and language schools abroad.
- Successfully published and advertised in international media outlets to promote global brand awareness.
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
French
Limited Working
WORK EXPERIENCE - MORTGAGE AND REAL ESTATE INDUSTRIES
Operations and Business Development Director - 2009-2025
Dominion Lending Centres, The Mortgage Centre, 911 Mortgage Brokers Inc. - Ontario
- Increased mortgage brokerage client base by implementing strategic business development initiatives to increase lead generation
- Implemented the use of CRM software to enhance sales and track customers across sales pipelines
- Achieved established KPI for company through sales campaigns, advertising new mortgage products, and increasing mortgage closings
- Maintained financial control, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
Real Estate Sales Professional and Business Development Manager - 2009-2025
Royal LePage Professionals, RE/MAX Realtron Inc., and International Realty Firm Inc. - Ontario
- Managed a high-performing sales team, consistently achieving and surpassing set targets.
- Set ambitious sales goals and motivated strong performance to keep team growing effectively.
- Maintained strong communication between the sales department and other organizational functions, aligning efforts toward common objectives.
Timeline
Manager, International Recruitment
Humber College Institute Of Technology & Advanced Learning
12.2006 - 01.2009
International Marketing Director
Cornerstone Academic College
01.2001 - 12.2006
Mortgage Broker -
REMIC-Real Estate And Mortgage Institute of Canada
Real Estate Sales Agent -
Ontario Real Estate Association
Bachelor of Arts - Business Administration
Monterrey Institute of Technology - ITESM
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