Wendy Cole
Toronto,ON
Summary
Legal technology leader combining product strategy, release management, and demand generation to launch SaaS and enterprise solutions. Brings strong market positioning, analyst relations, and stakeholder coordination, with a track record of turning technical products into clear narratives that support revenue, adoption, and strategic execution.
Overview
1
1
Certification
12
12
years of professional experience
Work History
Principal Product Manager, OpenText eDiscovery
OpenText
05.2026 - Current
- Set a technology roadmap and managed quarterly releases for SaaS and on-premises eDiscovery solutions to enhance product delivery.
- Helped align product decisions with business goals through data-driven thinking, strategic planning, and measurable outcomes.
- Improved product outcomes by actively engaging customers, subject matter experts, Product Owners, Professional Services, Support, Sales and other stakeholders throughout the product lifecycle.
- Supported alignment of priorities across legal technology business unit and product initiatives to ensure strategic focus.
- Drove alignment and execution through proactive, clear, and effective communication across teams.
- Maintained high standard of product management execution through disciplined planning, accurate work management, and proactive risk identification.
Director, Product Marketing
OpenText
12.2019 - 05.2026
- Strategic Market Leadership & Positioning
- Elevated analyst brand ranking and prominence, improving IDC eDiscovery MarketScape ranking from "Contender" to "Major Player", and achieving GigaOm Radar leader and outperformer status
- Delivered 101% of the $34.4M Marketing Sourced Pipeline target and achieved 135% inbound attainment.
- Increased pipeline by 38.7% YoY and improved win rate by 263.9%
- Boosted MQL-to-SQL conversion by 128% (3.2% 7.3%) through quality-focused lead strategy and increased average deal size by 21% ($80.3K $97.2K)
- AI Innovation & Product Launch Leadership
- Led go-to-market strategy for eDiscovery Aviator, positioning GenAI use cases (document summarization, review, investigations)
- Delivered measurable POC results: 86% recall, 88% faster processing, 75% cost savings
- Content Strategy & Thought Leadership
- Executed "Your Journey to Legal 3.0" global campaign, enhancing OpenText's positioning as a strategic partner for enterprise legal.
- Achieved engagement rates 2x above company average for Legal Tech content
- Increased engagement rates from 37.4% to 74%, enhancing content relevance and user experience
- Executed strategic partnerships with third-party organizations to diversify lead sources
- Created compelling case studies (e.g., Gleiss Lutz, Bosch) showcasing real-world success
- Conducted 20+ enablement sessions and organized biannual field activation events, driving engagement at key industry conferences.
- Developed competitive battlecards and refreshed presentations quarterly, delivering tactical sales support to enhance sales effectiveness.
- Oversaw strategic initiatives for the legal technology business unit.
- Improved Google ranking for "eDiscovery software" by 33 positions (60 27)
- Elevated "legal hold software" ranking from #6 to #3 through keyword optimization
- Oversaw strategic initiatives for the legal technology business unit.
Director of Project Management and Counsel
Heuristica Discovery Counsel
02.2018 - 09.2019
- Managed complex eDiscovery projects, ensuring superior client communication and leveraging legal expertise
- Collaborated with executive leadership team to shape and implement firm growth strategy
- Wrote thought-leadership blogs and engaged in educational events to enhance brand awareness and generate leads
Director of Continuing Legal Education
Osgoode Professional Development
06.2017 - 01.2018
- Directed curriculum development and strategic planning to align programs with market needs and increase revenue potential
- Led team of program lawyers to design, market, and deliver professional education programs that enhanced participant engagement and satisfaction
- Directed professional development programs for Osgoode Professional Development legal learners.
- Led curriculum planning for continuing legal education offerings.
- Coordinated faculty recruitment, scheduling, and session preparation.
Director, Legal Research Products
LexisNexis Canada Inc.
02.2015 - 06.2017
- Spearheaded development and launch of new legal research platform, ensuring business readiness and market success
- Managed portfolio of online legal research products and led product managers to align product strategy with market needs
- Developed go-to-market strategies and messaging frameworks that positioned technology solutions to meet client requirements
- Prior role at LexisNexis Canada Inc.
- Product and Content Lead, New Lexis | January 2012 November 2013
- Director, Solutions | August 2011 January 2012
- Product Manager, eDiscovery Solutions | February 2006 August 2011
- Corporate Counsel | October 2008 November 2010
- Led cross-functional initiatives across legal research and information services at LexisNexis Canada.
- Directed strategic planning for content, product, and client delivery programs.
- Managed stakeholder alignment with legal, sales, marketing, and operations teams.
- Oversaw client relationship strategies for professional legal and business information solutions.
- Collaborated with product teams on LexisNexis platform enhancements and market needs.
- Coordinated executive reporting for performance, priorities, and business decisions.
- Mentored managers on team planning, communication, and operational execution.
- Recruited, trained, supervised, evaluated and mentored staff members.
- Facilitated collaboration between teams by encouraging open communication channels.
- Collaborated with senior leadership to set long-term objectives for the company.
- Cultivated strong relationships with customers by responding promptly to inquiries or complaints.
Education
Bachelor of Laws (LL.B.) - Queen's University at Kingston, ON
Queens University Faculty of Law
Queen's University at Kingston, ON01-1996
Bachelor of Arts - Toronto, ON
Trinity College, University of Toronto
Toronto, ON01-1993
Skills
- SaaS product management
- Product strategy
- Product Marketing: messaging frameworks, sales enablement, customer advocacy
- Cross-functional leadership
- Pipeline development
- Product analytics
- Product road mapping
- Legal tech platforms
- Product lifecycle
- Customer discovery
- Competitive analysis
- Strategic planning
- Executive communication
- Release management
- Legal Technology Solutions
- Cross-functional leadership
- Strategic communication
- Product analytics
Certification
Law Society of Ontario | Called to the Bar, 1998 | Member in Good Standing, Pragmatic Product Management Certification | Pragmatic Marketing, Udemy SEO Training Masterclass 2025 | Beginner to Advanced SEO, Stanford Law Executive Certificate in AI | February, 2026
Timeline
Principal Product Manager, OpenText eDiscovery
OpenText
05.2026 - Current
Director, Product Marketing
OpenText
12.2019 - 05.2026
Director of Project Management and Counsel
Heuristica Discovery Counsel
02.2018 - 09.2019
Director of Continuing Legal Education
Osgoode Professional Development
06.2017 - 01.2018
Director, Legal Research Products
LexisNexis Canada Inc.
02.2015 - 06.2017
Bachelor of Laws (LL.B.) - Queen's University at Kingston, ON
Queens University Faculty of Law
Bachelor of Arts - Toronto, ON
Trinity College, University of Toronto