Wendy Clapham
Mississauga,ON
Summary
Accomplished professional, with 20 years in Executive Retail Sales including curating apparel, beauty and accessories. Worked with brands Ron White, Amiee Kestenburg, Manitoba Mukluks and American Leather Co. With knowledge of the leather industry from sourcing hides, the grains, grades, cuts, finishes and the overall quality needed. Dynamic communication and presentation skills and well versed in end to end processes, market strategies and business acumen. Facilitated a partnership with Mattel and TSC featuring Barbie. Helped design and create a capsule collection of apparel, purses and jewelry; including an online marketplace and a live televised two hour special I hosted. I am a quality-focused purchasing manager familiar with vendor sourcing and vetting, contract negotiation and budget administration.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Regional Account Manager
Silver Jeans Co
Toronto, On
11.2023 - Current
- Developed and implemented regional sales plans to increase market share for assigned accounts.
- Analyzed customer data to identify trends in the industry and develop targeted marketing campaigns.
- Created presentations to demonstrate product features and benefits to potential customers.
- Monitored competitor activities within the region to ensure competitive pricing and services were maintained.
- Developed relationships with key decision makers at target accounts to gain new business opportunities.
- Listened to customer needs to identify and recommend best products for the independent locations.
Sales Executive / Host
Rogers, TSC Today's Shopping Choice
Mississauga, ON
06.2014 - 11.2022
- Exceeded sales goals 90-175% and improved profitability by aligning sales strategies and business plans with market trends.
- Developed and implemented sales presentations to meet customer needs and increase revenue..
- Determined target audiences for particular products and aligned campaigns with demographics.
- Cultivated strong professional relationships with industry partners and created focused campaigns to drive business.
- Developed and implemented purchasing strategies to ensure cost-effective acquisition of materials.
- Provided guidance on product specifications to vendors based on customer requirements.
CEO /Founder
Inspire Cosmetics
Old Toronto, ON
01.2008 - 06.2014
- Envisioned & curated a unique line of Natural cosmetics. From formulation to branding along with packaging and marketing concept.
- Official Cosmetics line for the Argo's Cheerleaders, women's PGA golf and TIFF from 2009-2014.
- Led organization by establishing business direction and actualizing operational plans to meet goals.
- Built high-energy, forward-thinking team to modernize operations and keep organization agile in changing conditions.
- Cultivated strong industry relationships with competitors and suppliers to promote cooperative interactions and improve industry insights.
Skills
- Sales and Market Development
- Project Management and Sales Presentations
- Date Analysis
- Market trends understanding
- Vendor Relations
- Sales Planning
Accomplishments
- Business Insights and development program for Roger/TSC, created a highly effective VIP program that significantly impacted sales, customer retention and service.
- Worked along side award winning journalist Jeanne Beker on "Style Matters". Increasing profits 150-175% over target.
- Curated a collaboration and long term partnership with Mattel and TSC. Conceptualized a collection of limited edition, exclusive collectables, including jewelry adorned with Sawrovski Crystals, Designer hand bags and apparel.
- Top Sales performer, All Star winner in our Division 3 yrs consecutive.
- Promoted to Director, in less than 12-months.
- Consistently exceeded sales goals by average 115%-165% over target.
- Certified with HSN in selling and marketing their in house private label jewelry line.
Certification
- Advanced Leadership Skills and Principals.
- The Power to Influence.
- Conflict Resolution.
- Project Planning and Development.
- Brand Development.
- Style Flexing with effective communication and listening skills.
- Business Insights and development.
- HSN Guest Certified for all CPG and brands.
Competencies
- Business and Brand Development
- Problem Solving and negotiating
- Data Analysis and Business Insights
- Product Knowledge and development
- Relationship building and Retention.
- Results Driven with proven success
- Creative and Innovative thinker
- Recognized for turning ideas into profitable realities
Timeline
Regional Account Manager
Silver Jeans Co
11.2023 - Current
Sales Executive / Host
Rogers, TSC Today's Shopping Choice
06.2014 - 11.2022
CEO /Founder
Inspire Cosmetics
01.2008 - 06.2014
- Advanced Leadership Skills and Principals.
- The Power to Influence.
- Conflict Resolution.
- Project Planning and Development.
- Brand Development.
- Style Flexing with effective communication and listening skills.
- Business Insights and development.
- HSN Guest Certified for all CPG and brands.
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