WEB BURRELL - CREATIVE EXECUTIVE PRODUCER - Freelance Consultant

Summary

Dynamic Creative Executive Producer specializing in experiential events, driving client engagement through tailored solutions. Proven track record of successful collaborations that enhance brand visibility and reach international audiences. Expert in managing diverse teams and fostering a collaborative environment to ensure project success.

Overview

29

years of professional experience

Work History

CREATIVE EXECUTIVE PRODUCER

Freelance Consultant

01.2001 - Current

Led client projects through pre-production and onsite execution, crafting proposals and pitching new business opportunities to enhance client engagement.
Consulted on experiential events, leveraging extensive network of department head leaders and specialists to scale teams from 10 during strategy to 100+ onsite, reaching millions through international streaming.
Developed tailored branded content for international audiences, enhancing brand visibility.
Led consensus-building efforts with executives and creative and technical teams.
Empowered team members to contribute creatively, fostering a collaborative environment that drove project success.

Executive Producer - Events

Self

Los Angeles

01.1998 - 12.2020

My long Freelance Producer experience is punctuated by several Agency Staff Management positions, including:
Production Group International: Vice President, Production; designed and implemented the Agency's procedural resources processes to ensure consistency and profitability in global creative production.
Jack Morton Worldwide; Director of Production; built and trained a staff of sales and creative production pros to grow the client base.
GPJ (George P.) Johnson); EP; serving as Video Director, Executive Producer, Mentor for junior staff, called "Client Whisperer"
GES (Global Experience Specialists): CEP & Director of Production; crafting and pitching creative proposals to prospective clients with a strong winning record; including producing a series of government global tournaments (DARPA), and FinTech client events
Organized brainstorming sessions to develop creative concepts for projects.
Implemented quality control measures that upheld high production standards and ensured project delivery excellence. measures to maintain high production standards.
Developed and managed production schedules to enhance operational efficiency, budgets, and staff rosters to ensure efficient operations.
Coordinated interdepartmental communication to streamline production processes and enhance collaborative efficiency. between various departments involved in the production process.
Recruited, hired and developed personnel, in addition to overseeing operational budgets, negotiations and post-production duties.
Managed post-production processes such as editing, sound design, music composition, and visual effects.
Oversaw cost monitoring to ensure adherence to production budgets. associated with production process and identified cost-saving opportunities.
Reviewed performance of crew members to provide constructive feedback. of crew members at end of every project cycle.
Supervised a team of creative and diverse individuals across varied job titles and professional delivering consistent feedback and positive reinforcement to maximize performance.
Led production teams across various projects, ensuring on-time and within-budget delivery.
Negotiated contracts with talent, crew, and vendors, optimizing budget allocation.
Handled crisis situations effectively, mitigating production disruptions and maintaining project timelines, resolving issues promptly to minimize impact on production.
Demonstrated poise during stressful moments to achieve project goals, polished and highly productive, even during moments of extreme stress to achieve optimal results.

Education

Bachelor of Arts - English

Western Michigan University

Kalamazoo, MI

06-1971

Skills

A communications specialist, keeping a complex group comfortably informed each step of the way I bridge the gap between between the client's objectives and the technical / creative language of the team that can accomplish their goals for them

Websites

VOLUNTEER EXPERIENCE ETC.

Facilitator for the non-profit international men's organization The Mankind Project.

Accomplishments

Award-winning author of a presentation coaching book.

Affiliations

Avid reader, musician, yoga, tennis, golf

Timeline