Wayne Westernacher-Schneider

• Implemented effective strategies for improving customer service satisfaction levels
• Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns
• Acted as a liaison between the customer and cross-functional internal teams
• Sourced new sales opportunities through inbound lead follow-up
• Provided detailed and accurate sales forecasts to senior management
• Designed cohesive and effective sales organization
• Supported sales team members to drive growth and development
• Negotiated contracts and proposed offerings to help sales staff close competitive deals
• Established pricing policies that balanced profitability objectives with competitive pressures
• Utilized CRM systems to track and manage customer accounts and contacts
• Delivered sales presentations to high-level executives and decision-makers
• Managed, trained, and mentored a team of sales professionals
• Negotiated contracts and closed agreements to maximize profit
• Attended industry events, conferences, and tradeshows to network and generate new business leads
• Increased sales revenue by developing and implementing innovative sales strategies.
• Secured key accounts with targeted presentations, strengthening brand reputation amongst industry leaders.

Responsible for leading and mentoring cadets and junior Officers in the Canadian Cadet Organizations & the Canadian Armed Forces, which include the Army, Air, and Sea Cadet programs. They are tasked with planning and delivering training activities, fostering leadership development, and ensuring the safety and well-being of cadets. CIC Officers also serve as role models, guiding cadets & other junior Officers through military-style drills, outdoor activities, and community service projects, while maintaining a positive and supportive environment. Their duties require strong organizational, leadership, and communication skills, alongside a commitment to youth development and community engagement.

• Attained the rank of Warrant Officer First Class as an Air Cadet with 778 Banshee Squadron (1996).
• Received the Legion Medal of Excellence as an Air Cadet.
• Served as Commanding Officer of 778 Banshee Squadron (2002–2005), leading the squadron to win the Lord Strathcona Trophy for Top Squadron in Central Ontario Area (2004).
• Served as Deputy Commanding Officer and Training Officer for 778 Banshee Squadron for 7 years after being Commanding Officer.
• Founded 8 Globemaster Squadron in Richmond Hill in 2012, leading the squadron to win the Lord Strathcona Trophy for Top Squadron in Central Ontario Area (2014).
• Served as Commanding Officer of 351 Silver Star Squadron (2016–2019), introducing the biathlon program and leading the squadron to win Top Squadron in the GTA (2016) and the Lord Strathcona Trophy for Top Squadron in Central Ontario Area (2018).
• Awarded the Detachment Commander Commendation (2010) for exceptional service.
• Received the CIC Award of Excellence (2013) for outstanding contribution to the Cadet Program.
• Awarded the RCSU Command Coin (2017) for exemplary service.
• Honored with the Canadian Decoration medal 22-year service bar (2019).
• Served as Escort Officer for the International Air Cadet Exchange program to the United States.