Passionate sports broadcast professional with 4 years of international experience designing and executing fan engagement programs for FIFA, EA Sports Concacaf, Formula1 and many more. Skilled in creating unforgettable in-stadium moments and seamlessly integrating live activations with digital marketing strategies to reach global audiences. Eager to bring my expertise to FIFA 26 in Canada, crafting innovative programs that elevate fan experiences.
As a Stadium Emcee and Live Events Producer for FIFA, I energized fan experiences at top tournaments, including the FIFA World Cup Qatar 2022, FIFA Arab Cup 2021, FIFA Club World Cup 2022 and 2023, and FIFA U-17 World Cup 2023. I specialized in fan activations, infotainment programming, and live engagement both on-site and
As a Stadium Emcee and Live Events Producer for FIFA, I energized fan experiences at major tournaments, including the FIFA World Cup Qatar 2022, the FIFA Arab Cup 2021, the FIFA Club World Cup 2022 and 2023, and the FIFA U-17 World Cup 2023. I specialized in fan activations, infotainment programming, and live engagement, both on-site and digitally, collaborating with teams to enhance spectator enjoyment and brand impact.
Key accomplishments include:
- Leading interactive fan engagement programs for audiences of up to 88,000.
- Creating digital content for FIFA's social media platforms to broaden reach.
- Coordinating live production and infotainment across multiple venues.
- Managing in-game entertainment to maximize audience excitement.
- Building strong partnerships with crews, coordinators, and FIFA's global network digitally, collaborating with teams to enhance spectator
enjoyment and brand impact.
Designed and directed fan activation programs at the Formula 1 Saudi Arabian Grand Prix in Jeddah, engaging over 300,000 attendees throughout the four-day event. Hosted interactive entertainment streamed to 47 large screens across the venue and the city, creating immersive experiences that integrated live and digital engagement. Partnered with production teams to ensure flawless execution and maximize global audience impact.