Wayne Braun
Edmonton,AB
Summary
At Competiion RV, I spearheaded a dynamic sales and finance team, driving revenue growth through strategic planning and competitive analysis. Leveraging my extensive network and consultative sales approach, I enhanced client relationships and achieved significant profit maximization. My leadership fostered a culture of continuous improvement and team development, making a measurable impact on business success.
Overview
26
26
years of professional experience
Work History
Sales & Finance
Competiion RV
Stony Plain, AB
10.2019 - 03.2022
- Reviewed and analyzed sales performance data, identifying trends and areas for improvement.
- Developed customized financial reports, enabling sales managers to monitor and optimize their team''s performance effectively.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Built relationships with customers and community to establish long-term business growth.
- Streamlined financial processes for improved efficiency, resulting in significant cost savings.
- Developed pricing strategies that optimized product margins while remaining competitive in the marketplace.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
- Implemented systems and procedures to increase sales.
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
- Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
- Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Collected Customers credit information and through consulting made final preparations for the appropriate lender for best chance of the approval
- Involved customer on best aftermarket products that would best fit for security in the future
- Research and purchased RV and related product from mostly the US Auto Auctions and imported the products into Canada .
- Arranged all paperwork for Brokers and pickup from the US to Canada
Retail Finance Manager Prime & Non Prime
Mainline Rv
Rosetown, SK
03.2015 - 06.2019
- Meet with Customers collected credit information
- Submitted to appropriate lenders based on credit information collected
- Negotiate with lenders to get a favorable approval
- Invited to Customers to take advantage of aftermarket plans that best suited there needs
- Upsold Parts & Accessory that would help them get more out of the purchase
- Explained all fiancee options over a cash purchase why finance could be the advantage over a cash purchase
- Lead sales staff in offering more advantages of finance & leasing options
General Manager
Monkey Motorsports & Marine
Sooke, BC
08.2007 - 10.2013
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Formulated policies and procedures to streamline operations.
- Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
- Developed and implemented strategies to increase sales and profitability.
- Implemented robust inventory management systems to optimize stock levels and minimize waste/costs associated with excess product storage.
- Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
Used Car Sales Manager & Rec Manager
Yellowknife Chrysler
Yellowknife, NT
03.1996 - 10.2000
- Reviewed and analyzed sales performance data, identifying trends and areas for improvement.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Built relationships with customers and community to establish long-term business growth.
- Developed pricing strategies that optimized product margins while remaining competitive in the marketplace.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Furnished dealership with accurate floor traffic control data and weekly reports on sales activities.
- Mentored new sales staff, providing comprehensive training on company processes and best practices for successful selling.
- Managed inventory effectively for optimal turnover rate and profitability.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Increased used car sales by developing and implementing effective marketing strategies.
- Facilitated open lines of communication between sales, finance, and service departments to promote seamless operations and a cohesive customer experience.
- Collaborated with finance department to secure customer financing options and close sales efficiently.
Languages
English
Full Professional
Timeline
Sales & Finance
Competiion RV
10.2019 - 03.2022
Retail Finance Manager Prime & Non Prime
Mainline Rv
03.2015 - 06.2019
General Manager
Monkey Motorsports & Marine
08.2007 - 10.2013
Used Car Sales Manager & Rec Manager
Yellowknife Chrysler
03.1996 - 10.2000