Warren Milner

General repair of all brands of motorcycles. Including tune-ups tire changes,

• Engine and transmission rebuilding including performance modifications
• Diagnosis of operational problems specializing in fuel injection and electrical systems.
• Assembly and PDI of new motorcycles, multiple brands
• Custom fabrication, including light machine shop [Lathe and milling machine]
• Create show displays for various manufacturers to highlight product strengths
• Customized suspension set-up including revalving and respringing to match customers needs

Significantl accomplishment demonstrating a high level of technical proficiency and professionalism has resulted in Brooklin Cycle being commissioned for a number of technical projects for major manufacturers/distributors.

Oversee all activities related to Marketing of Motorcycles, ATVs, Marine and Power Equipment including advertising, press activities, consumer shows, dealer conventions, racing team support.

• Oversee creation of all marketing materials including brochures, point of purchase materials, salesman training guides.
• Represent Honda On the MMIC (motorcycle and moped industry council) members committee to help guide the industry forward.
• Responsible for creation and management of Marketing budget approx $20,000,000
• Responsible for approx 10 full time staff, 3 temporary staff.
• liaison with sales department with regard to marketing messaging and marketing support of sales programs.
• Liaison with outside vendors for the creation and distribution of marketing materials

Significant Accomplishment. initiated a two year long project to bring a new, affordable but desirable entry level motorcycle to Canada to stimulate market growth among younger riders. After release the CBR125 went on to become Canada's best selling motorcycle across all categories and started a new trend toward smaller models resulting in significant market growth.

Oversee all activities related to Marketing of Motorcycles, ATVs, Marine and Power Equipment including advertising, press activities, consumer shows, dealer conventions, racing team support.

• Oversee creation of all marketing materials including brochures, point of purchase materials, salesman training guides.
• Responsible for creation and management of Marketing budget approx $20,000,000
• Responsible for approx 8 full time staff, 3 temporary staff including hiring, dismissal and job evaluation.
• liaison with sales department with regard to marketing messaging and marketing support of sales programs.
• Liaison with outside vendors for the creation and distribution of marketing materials
• Oversee all aspects of motorcycle ATV Marine product planning as previously outlined

Significant accomplishment created industry group with to unify fragmented racing associations in Canada to strengthen and support racing.

Responsible for ensuring Motorcycle ATV Marine products were targeted correctly to the Canadian market.

• Conduct both Honda and competitor research to determine market trends and consumer preferences.
• Represent Honda on the MMIC (motorcycle and moped industry) compliance committee working with Transport Canada to ensure Honda products were compliant with Canadian regulations.
• Liaise directly with Japan and American Honda R&D to ensure future products reflected customer requirements.
• Attend product study meeting in Japan and the US to review and test future models.
• Attend product colour selection meeting in US to finalize colour selection for Canadian market.
• Conduct competitor product testing and analysis, create and present training materials to sales staff to demonstrate the Honda advantage.
• Collaborate with press department regarding planning, content and execution of press events including technical product presentation to press members

Significant accomplishment. worked directly with Honda R&D on a two month project in Quebec to develop an ATV specifically suited to Canadian trail conditions. The subsequent release of the TRX500 Canadian Trail Edition went on to become the best selling ATV in Canada winning ATV of the year in the Canadian press.

Involved in all activities related to Marketing of Motorcycles, ATVs, Marine and Power Equipment including advertising, press activities, consumer shows, dealer conventions.

• Conducted market research regarding customer preferences and effectiveness of marketing programs.
• Gathered and analyzed competitor information to identify threats, opportunities.
• Assisted in creation and execution of test ride programs.
• Created salesman's guide to assist sales staff in highlighting product strengths at consumer shows.
• Created and worked directly with race teams at the various tracks for promotion of sports models

Significant accomplishment created computerized industry sales analysis tool to track sales trends across categories

Investigate analyze and report technical problems in the Canadian Market to R&D Japan and US.

Work with R&D for resolution of the problems, gather additional info as requested.

• Analyze warranty return parts to identify failure trends.
• Once a countermeasure has been determined roll repair procedure out to the market and assist dealers in effective and timely repair. Including Service bulletins, recalls, product updates.
• Conduct warehouse modifications to address problems prior to market release.
• Conduct field investigation reports to investigate situation that may become a liability concern to Honda.
• Work closely with Honda's legal team in liability cases including technical analysis, court testimony analysis and give occasional expert witness testimony.
• Liaise with parts department to ensure adequate parts are available for repair campaigns.
• Report recall requirements through management to Transport Canada.

Significant accomplishment worked with Honda's legal team on a landmark case. Observing a technical flaw in the plaintiffs testimony in court I was able to assist the legal team in creating a successful defense.

Provide technical assistance by telephone to dealer service departments in troubleshooting , diagnosing and repairing customer motorcycles, ATVs and Power Equipment

• Responsible for authorizing warranty claims outside the scope of the normal manufacturers warranty.
• In particularly difficult cases travel to dealerships to assist and train dealers in problem resolution.
• in extreme cases units were brought to the national office where i would personally conduct the repair. Then assist in training the dealer to avoid similar situations in the future
• Assist dealers over the phone in selecting appropriate power equipment for a particular application. for example what size generator or water pump will best meet the consumers requirement.
• Kept an archive of service manuals and technical documents up to date for quick access to relevant information.

Significant accomplishment when District Service Managers (DSM) were pulled of the road i was selected from among the eight DSMs to be the sole District Service support Coordinator due to a strong history of accurate diagnosis

Field staff travelling within an allocated region to assist dealers and customers with service related issues,

• Averaged visiting two dealers a day to review service issues,
• Worked with dealer principal to make sure the service department was adequate to meet customer's requirements,
• Conducted training when necessary to ensure technician skills were adequate
• Assisted technicians in troubleshooting technical problems
• Conducted warranty audit by examining parts that had been replaced under warranty
• Ensured dealer technical library with regards to manuals service bulletins etc were up to date
• Reviewed special tool requirements
• Met with customers to resolve customer complaints
• Conducted dealer reviews for head office with recommendations for requires service department improvements
• Encouraged and monitored dealer service training attendance.
• Attendance at all technical training courses offered by Honda was a job requirement.

Significant accomplishment received the Honda High Achievement award for excellence in my first year

General repair of motorcycles/ATVs. Including tune-ups, tire changes.

• Engine and transmission rebuilding including performance modifications
• Diagnosis and repair of operational problems.
• Assembly and PDI of new motorcycles/ATVs

General repair of motorcycles/ATVs/Snowmobiles. Including tune-ups, tire changes, track changes

• Engine and transmission rebuilding including performance modifications
• Diagnosis and repair of operational problems.
• Assembly and PDI of new motorcycles/ATVs/Snowmobiles
• Snowmobile performance tuning and track studding.

Significant Accomplishment built maintained and rode a Kawasaki race bike for the shop winning the pro 555 production championship in 1982

Assist technicians with all aspects of motorcycle/ATV?snowmobile service and repair

Special accomplishment received my motorcycle Technicians License 07/08/80 310G 085186