WAQAS HALEEM QURESHI
Ottawa ,ON
Summary
Highly skilled in in offering excellent customer service, lead generation and CRM strategies to drive inquiries to acquire and retain new and existing customers. Highly analytical with strong business acumen. Efficient and customer-orientated Sales & Marketing Manager with 20+ years of experience and a proven record of success in retail management. Excellent customer service, team leadership, marketing, and time management skills.
Overview
28
28
years of professional experience
1
1
Certification
Work History
Institutional Sales Head & Recovery Officer
Askari Cement Ltd
1996.11 - 2006.06
- Dealing with Govt
- DefenceInstitutions like DGP (Army), FWO, Housing Directorate GHQ, PMO, CDA, Naval Housing Scheme & CWO etc
- And other private institutions.
- Managed customer accounts to secure customer satisfaction and repeat business.
- Developed and maintained comprehensive understanding of products, services and competitors to enhance sales presentations.
- Developed and implemented sales strategies to increase profits.
- Used customer insights to develop innovative sales strategies to increase sales.
- Generated weekly and monthly reports on sales performance to provide recommendations to meet sales goals.
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Generated new leads through networking and attending industry events.
- Negotiated contracts with clients and developed relationships with key personnel.
- Developed and delivered engaging sales presentations to convey product benefits.
- Collaborated with clients to maintain relationships and provide customers with thorough support and guidance.
- Prepared contracts and related documentation according to strict standards.
Regional Sales Manager
Pioneer Cement Ltd
2006.07 - 2007.07
- Institutional Sales in Faisalabad Division and increased market share of Pioneer Cement in Faisalabad City, Jhang, Chiniot& Toba Tek Sing and also achieved good price retention of Pioneer Cement.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
- Generated detailed sales reports and forecasts to analyze performance and track progress.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Finalized sales contracts with high-value customers.
- Executed successful promotional events and trade shows.
- Executed successful marketing campaigns to generate new business and expand customer base.
- Effectively recruited and hired highly talented individuals bringing exceptional skills and expertise to sales team.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Prepared sales presentations for clients showing success and credibility of products.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
Area Sales Manager
Askari Cement Ltd
1999.12 - 2006.01
- Cement to improve market share of Askari Cement for assigned areas of Rawalpindi/Islamabad, Hazara Division, Northern Area, MandiBahouddin, Sialkot, Gujranwala and AJK etc.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Grew businesses by adopting market expansion strategy to serve different customer needs.
- Collaborated with clients and distributors to create and promote new products.
Manager Export Sales
Pioneer Cement Head office
2007.08 - 2012.06
- Developed and increased market share of Pioneer brand in the international markets especially Middle East, India, Tajikistan, Africa and Afghanistan.
- Designed export strategies to meet project delivery requirements.
- Consulted with suppliers and agents to arrange proper in-transit permissions to ship to various locations.
- Compiled purchase orders to post international shipments in company logs.
- Administered export of Type products for compliance with company and customs export policies.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Implemented systems and procedures to increase sales.
- Built relationships with customers and community to establish long-term business growth.
- Managed accounts to retain existing relationships and grow share of business.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
Manager Corporate Sales
Global Industrial & Defence Solutions
2012.06 - 2015.06
- In Global Industrial & Defense Solutionssubsidiary of Govt.Defence Organization (SPD) dealing with GHQ, AHQ, NHQ &Pakistan Rangers and other law enforcement agencies
- Working as GM (Business Development) in, (Pvt) Ltd dealing with Pakistan government ministries & Defense Organizations to acquire new business for existing customers and for new customers regarding clearance & freight handling of their sensitive goods
- ABILITIES
- Having strong business relationships with Senior Govt
- Officials & good liaisoning with Govt& Defense Organizations
- To carry out market research in order to estimate market potential of the region / country of interest
- To identify potential / target customer countries / segments and to establish policies and procedures for the selection
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution
- To seek and provide information to help company determine their position in the marketplace
- Preparation of Annual Sales plan
- Establishing distribution network in the assigned sales territories; monitoring performance of the distributors, providing them the information and guidance to facilitate the sales at a competitive price
- Hiring transporters and monitoring their performance
- Good knowledge to handleLC and exports inquiries
- To arrange & Handle Logistics to ensure timely dispatches to avoid demurrage etc
- Responding to tender documents and preparation of Technical / Commercial proposals
- To appoint new dealers / distributors for new markets in order to increase company’s market share for which the company has spare capacity
- Conduction & participation in international Defense Exhibitions
- TEAMWORK
- Worked hard as a team and as a good leader
- Motivated the subordinates to work hard by assisting them
- PROFESSIONAL ACHEIVEMENTS
- Achieved 100% Sales target for sales of Askari Cement in corporate sector
- Achieved Highest Sales target for export to India via Wahga Border during the month of
- Achieved 100 % Sales target for sales of Pioneer Cement in Faisalabad Division
- Prepared and implemented sales & marketing SOP’s in GIDS (Govt
- Defence Org) for certification of ISO9001:2008
- Developed & Designed new brand "Duo Pheel" for CARs (Tajikistan) export market
- Contract signed between Azeri Armed Forces & GIDS to supply security products worth USD 0.9M for a period of 2 yrs
- Contract signed between Turkmenistan Navy and GIDS to supply Naval Training Simulators worth USD 1.5 M for a period of 3 years
Assistant Retail Store Manager
Second Cup (franchise Coffee Shop)
2018.10 - Current
- Assisted store manager in meeting standards for customer service and quality.
- Completed routine store inventories.
- Managed inventory control processes to restore back stock, control costs, and maintain sales floor levels to meet customer needs.
- Coached employees and trained on methods for handling various aspects of sales, complicated issues, and difficult customers.
- Trained and managed associates in customer service and sales techniques.
- Answered questions about store policies and addressed customer concerns.
- Optimized store displays and appearance via strategic merchandising.
- Managed scheduling for store shifts to accomplish proper staffing.
- Assisted Manager in interview process of prospective employees and provided feedback.
- Investigated market to identify seasonal trends and forecast consumer needs.
- Tracked daily cash handling, reconciled sales and prepared bank deposits.
- Engaged directly with customers to offer assistance and resolve complaints.
- Supported senior management in implementing and upholding store policies and procedures.
- Trained employees, monitored performance and conducted periodic reviews focused on continuous improvement.
- Created employee work schedules for optimum coverage and labor cost control.
- Successful in managing team of employees in Type retail store.
- Monitored inventory management and assisted with accurate, cost-effective ordering processes.
- Monitored employee compliance with health and safety regulations, proactively correcting issues.
- Generated promotional plans designed to boost store traffic and revenue.
- Implemented strategies focused on increasing store sales and customer satisfaction.
Education
Master of Business Administration - undefined
PIMSAT, HEC
2002
Master of Business Administration - undefined
Preston University
1995
Bachelor of Science - undefined
University of Punjab
1992
Skills
- Computer Skills
- Excellent working knowledge of MS Windows, MS PowerPoint.
- Customer Relations
- Correspondence Writing
- Operational Standards
- Organizational Skills
- Special Assignments
- Store Layouts
- POS Transactions
- Bank Reconciliation
- Customer Inquiries
- Customer Satisfaction
- Employee Evaluation
- Closing Procedures
- Performance Strategies
- Financial Transactions
- Retail Store Management
- Inventory Accuracy
- Balancing Daily Deposits
- Maintaining Clean Work Areas
- Campaign Implementation
- Cash Register Balancing
- Effective Working Relationships
- Revenue Generation
- Sales Promotion
- Price Structuring
- POS Inventory System Operation
- Customer Relationship Management
- Office Cleaning
Accomplishments
- Professional Certificate, Training Workshop on selling/Advance Selling Skills, Taha
Certification
- Professional Certificate, Training Workshop on Accounting & Finanace for Non Financial Executives, Pakistan Institute of Management, Lahore- 2005.
- Professional Certificate. Training Workshop on Advance Selling Skills, Taha Enterprise, Karachi, 2000.
- Training Workshop on Defense B2B Marketing, 2012
Timeline
Assistant Retail Store Manager
Second Cup (franchise Coffee Shop)
2018.10 - Current
Manager Corporate Sales
Global Industrial & Defence Solutions
2012.06 - 2015.06
Manager Export Sales
Pioneer Cement Head office
2007.08 - 2012.06
Regional Sales Manager
Pioneer Cement Ltd
2006.07 - 2007.07
Area Sales Manager
Askari Cement Ltd
1999.12 - 2006.01
Institutional Sales Head & Recovery Officer
Askari Cement Ltd
1996.11 - 2006.06
Master of Business Administration - undefined
PIMSAT, HEC
Master of Business Administration - undefined
Preston University
Bachelor of Science - undefined
University of Punjab
- Professional Certificate, Training Workshop on Accounting & Finanace for Non Financial Executives, Pakistan Institute of Management, Lahore- 2005.
- Professional Certificate. Training Workshop on Advance Selling Skills, Taha Enterprise, Karachi, 2000.
- Training Workshop on Defense B2B Marketing, 2012
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