Wanyun Wu
Chengdu City
Summary
Strategic Design and Management BBA graduate from Parsons School of Design with international exposure and a strong foundation in communications, marketing strategy, and creative business leadership. Experienced in collaborating with global brands such as Teladoc and PepsiCo, and passionate about digital storytelling, content strategy, and user-centered brand experiences. Fluent in English, Mandarin, and conversational Thai, with hands-on experience in intercultural projects across the U.S., China, and Southeast Asia.
Overview
3
3
years of professional experience
Work History
Strategy & UX Researcher
Teladoc Health
01.2025 - Current
- Collaborated with cross-functional teams to develop an AI-powered prescription system
- Co-authored a 30+ page business plan and presented to senior executives
- Proposed behavioral prediction, personalized content, and UI design strategies projected to save 20% in labor cost and improve conversion by 15%
- Recognized internally as a model case for the company’s 2025 innovation roadmap
Founder
Career Arcana(Tarot & Mental Wellness App)
01.2024 - 08.2024
- Launched Gen Z-focused mental wellness concept blending tarot and psychology
- Conducted over 40 user interviews, developed Figma prototype and business model
- Project selected for Parsons Creative Showcase and received academic commendation
Project Lead
Pepsico
01.2024 - 05.2024
- Led the design of a smart RFID cup system with integrated brand storytelling and sustainable messaging
- Developed marketing rollout plan including social media strategy and in-store communication
- Created pitch deck and campaign narrative; project selected for Innovation Showcase with 3,000+ views
- Benchmarked competitors and aligned concept with consumer engagement trends
Marketing Intern
Shenzhen Reeko Information Technology Co., Ltd.
05.2022 - 08.2022
- Developed 12 bilingual brochures and launched a digital mini-campaign for a mobile product line
- Conducted market research on 3 major competitors, informing brand’s content positioning strategy
- Updated CRM database with over 200 leads, improving segmentation for targeted outreach
- Produced performance reports for monthly internal review, enhancing campaign optimization
Curatorial Assistant
Cangyuan Solo Art Exhibition, Chengdu, China
04.2022 - 08.2022
- Assisted in layout planning and vendor coordination for a 3-day art event with over 1,500 attendees
- Wrote and translated 10+ exhibition texts for curatorial materials and artist communications
- Supported on-site operations and visitor flow management, ensuring smooth daily transitions
- Helped boost local digital press exposure by 35% through early campaign teaser outreach
Education
BBA - BBA in Strategic Design And Management
Parsons School of Design
New York, USA05.2025
Skills
- Languages
- English: Fluent (TOEFL 105; Speaking 25)
- Mandarin: Native
- Thai: Conversational
- Skills
- Communications & Presentation: PowerPoint, Keynote
- UX & Brand Design: Figma, Adobe Photoshop
- Research & Data Analysis: User Interviews, Surveys, Excel, SPSS
Accomplishments
- National Level 3 Athlete in Rhythmic Gymnastics, China
- Gold Winner, 2014 New Silk Road National Modeling Competition
- “Best Image Ambassador,” 2013 Global Youth Talent Competition
- 1st Prize in Guzheng and Dance Category, Sichuan Provincial Arts Competition
- Trained extensively in performance, stage presence, and visual expression from an early age
Timeline
Strategy & UX Researcher
Teladoc Health
01.2025 - Current
Founder
Career Arcana(Tarot & Mental Wellness App)
01.2024 - 08.2024
Project Lead
Pepsico
01.2024 - 05.2024
Marketing Intern
Shenzhen Reeko Information Technology Co., Ltd.
05.2022 - 08.2022
Curatorial Assistant
Cangyuan Solo Art Exhibition, Chengdu, China
04.2022 - 08.2022
BBA - BBA in Strategic Design And Management
Parsons School of Design
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