WANGCHENG SONG
Edmonton,AB
Overview
2
2
years of professional experience
Work History
Marketing Management Intern (Remote)
Ideal Education limited
02.2023 - 06.2023
- Played a pivotal role in planning and executing the company's promotional events on graduate school application and brand advertisement initiatives, demonstrating a strong commitment to enhancing the organization's reputation.
- Evaluated trends of student customers from multiple Canadian universities over multiple academic years using Excel to identify peak enrollment periods and recommend optimal marketing campaign timings.
- Utilized Microsoft PowerBI to categorize the customer base into different segments (based on their age and undergraduate universities), enabling more tailored and effective marketing campaigns.
- Engaged with potential customers during events, addressing inquiries, providing service information, and fostering positive relationships to drive customer satisfaction.
- Contributed to post-event evaluations, gathering feedback from participants, and using insights to refine future promotional strategies and event planning.
Administrative Assistant in Marketing and Promotion (Intern)
Yuexing Group Co.,ltd. (Global Harbour Shopping Mall)
06.2021 - 08.2021
- Played a crucial role in crafting comprehensive marketing plans that leveraged data-driven insights to enhance brand visibility and drive sales growth.
- Utilized advanced Excel skills to analyze intricate sales data, identifying key trends, and formulating data-backed marketing strategies that optimized campaign performance. Improved data accuracy by 18% compared to last term.
- Consulted with representatives of different companies to organize promotional events, including identifying the target audience, establishing budget, and developing activity schedule.
- Conducted in-depth discussions with client representatives from various firms to ascertain their specific event goals and identified the most suitable target audience. Used Microsoft Access to manage firm data.
- Collaborated with the marketing team to refine strategies and tactics based on ongoing sales data analysis, ensuring adaptive and agile marketing efforts.
Education
Bachelor of Commerce Cooperative Education - Operations Management
University of Alberta
04.2025
Skills
- Took relevant coding/data analysis courses with advanced proficiency on Microsoft Excel, Python and R
- Familiar with Microsoft PowerBI and Microsoft Access
Awards Scholarships
The University of Alberta International School Scholarship($10000), awarded to highschool graduate who ranked #1 in GPA and was admitted to U of A.
Volunteer Experience
- Member of the BTM club in University of Alberta.
- Worked as a client coordinator from Jun 2022 to July 2022 in International student service at University of Alberta. Offered Tax services and inquired about requirements for declaring tax., Assisted with collecting and organizing client data, e.g. contact information, CRA account names, feedback.
- Worked as a Volunteer Food Drive Coordinator from Oct 2021 to Nov 2021. Organized and led food drives in the community, collecting and distributing food to families in need., Developed and implemented efficient logistics for food collection, sorting, and distribution to ensure food reached those who needed it most.
Timeline
Marketing Management Intern (Remote)
Ideal Education limited
02.2023 - 06.2023
Administrative Assistant in Marketing and Promotion (Intern)
Yuexing Group Co.,ltd. (Global Harbour Shopping Mall)
06.2021 - 08.2021
Bachelor of Commerce Cooperative Education - Operations Management
University of Alberta
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