Walter Diaz Herrera
Vancouver,BC
Summary
I am a dedicated professional with over 4 years of experience in digital marketing analysis. Armed with a degree in civil engineering from San Sebastián University. My distinctive edge among fellow analysts lies in my profound mathematical acumen and a knack for crafting visually compelling solutions for clients. Beyond technical skills, I am distinguished by my amiable nature, adept teamwork, and a unique ability to synthesize diverse perspectives within a team. This collaborative approach enables me to amalgamate the best ideas from team members, fostering the creation of successful strategies that significantly benefit the business. Thanks to my engineering skills and my experience in the e-commerce and fintech industries, I see myself as someone capable of contributing both empirically and creatively. I am enthusiastic about taking on challenges that lead to tangible results, fostering continuous growth day by day
Overview
5
5
years of professional experience
Work History
Painter
Good Home Painting
Vancouver, British Columbia
07.2023 - Current
- Prepared surfaces by washing, scraping, sanding, and patching holes.
- Removed old finishes by stripping, sanding or using water or abrasive blasting.
- Performed minor plaster repair, blending newly renovated wall surfaces with existing plaster.
- Mixed and matched paint, stain or varnish with oil or thinning and drying additives to obtain desired colors and consistencies.
Digital Marketing Analyst & Paid Media Specialist
Tenpo Fintech
Santiago, Chile, Metropolitan Region
03.2022 - 03.2023
- Utilized analytics tools like Google Analytics and App Flyer to track KPIs and ROI metrics.
- Developed and implemented digital marketing strategies across multiple platforms.
- Managed advertising budgeting and created PPC ad campaigns using Google Ads, TikTok, Facebook Business, Liftoff, and others.
- Hired, trained and mentored sales and marketing staff dedicated to employing Google AdWords, Google Analytics, and other SEO techniques and metrics sources.
- Executed A and B testing of digital campaigns to measure effectiveness.
- Prepared and presented reports to update stakeholders about success of each strategy.
- Collaborated with product teams to create effective communication plans.
- Prepared compelling marketing strategies through performing thorough research and understanding clients' needs.
- Proposed online or multiple-sales-channel campaigns to marketing executives.
- Tracked and researched trends in digital landscape in order to capitalize on available opportunities.
- Evaluated new emerging media or technologies and made recommendations for application within internet marketing or search marketing campaigns.
- Evaluated success metrics against goals set for each campaign or initiative.
- Optimized the mobile application with developers for improved visibility on the App Store or Google Play Store
- Directed diverse projects, website and social media optimizations, branding and content creation.
- Researched potential partners that could help expand reach into new markets.
- Executed and managed banner, video and other non-text link ad campaigns.
- Investigated and outline structures required to implement digital plans.
- Identified new opportunities in the marketplace through competitive analysis.
E-Commerce Analyst & Digital Marketing Manager
AD Retail S.A.
Santiago, Chile, Metropolitan Region
09.2019 - 03.2022
- Managed advertising budgeting and created PPC ad campaigns using Google Ads, TikTok, Facebook Business, RTB House and others tools.
- Researched emerging technologies related to e-commerce operations and identified best practices that can be implemented.
- Identified or monitored current and potential customers using business intelligence tools.
- Analyzed competitive market strategies through related product, market or share trends.
- Synthesized current business intelligence or trend data to support recommendations for action.
- Collected business intelligence data from industry reports, public information or purchased sources.
- Created detailed reports on web analytics using Google Analytics and other software tools.
- Assisted in creating promotional materials such as banners and emails while adhering to brand guidelines.
- Identified and analyzed industry or geographic trends with business strategy implications.
- Generated standard or custom reports summarizing business, financial or economic data.
- Communicated with customers, competitors and suppliers to stay abreast of industry or business trends.
- Developed processes to ensure timely delivery of products while maintaining high quality standards.
- Created and designed business intelligence databases, spreadsheets or outputs.
- Identified needs of customers promptly and efficiently.
- Managed diverse projects for data capture, storage and forecast analysis.
- Optimized landing pages for maximum conversions with A and B testing techniques.
Internship - Project Manager
ASMAR - Astillero de Chile
Concepción, Chile, Bio Bio Region
09.2018 - 12.2019
- Drafted project construction schedule and updated as job progressed.
- Determined project staffing needs and led resource management.
- Advised other departments on best practices related to managing large-scale projects.
Education
Bachelor of Science - Civil Engineering
Universidad San Sebastián
Concepción, Chile01-2019
Skills
- Google Analytics Setup
- Gap Analysis
- Segmentation Strategy Development
- Data Insight Management
- Campaign Optimization
- ROI Understanding
- Strategic Planning
- Project Leadership
- Competitive Analysis
- KPI Understanding
- Customer Targeting
- Data Analytics
- Creative Thinking
- Generating Brand Awareness
- KPIs Identification
- Market Research and Analysis
- Campaign Launch and Lifecycle Management
- Cross-Functional Team Collaboration
- Relationship Building
- Business Needs Analysis
- User Intent Profiling
- Google Analytics
- Viral Marketing Campaigns
- Customer Service
- SEO Strategies
- Decision-Making
- Affiliate Program Marketing
- Campaign Management
- Team Leadership
- Competitor Analysis
- Industry Trend Understanding
Accomplishments
- I take pride in having authored the highest-rated thesis in the history of my faculty up to 2018. My research centered on the groundbreaking fusion of graphene with concrete, wherein I meticulously analyzed their mechanical properties. This work not only earned me academic acclaim but also secured a prestigious scholarship, affording me the opportunity to further explore and conduct research abroad on this innovative topic
Languages
Spanish
Native/ Bilingual
English
Professional
Timeline
Painter
Good Home Painting
07.2023 - Current
Digital Marketing Analyst & Paid Media Specialist
Tenpo Fintech
03.2022 - 03.2023
E-Commerce Analyst & Digital Marketing Manager
AD Retail S.A.
09.2019 - 03.2022
Internship - Project Manager
ASMAR - Astillero de Chile
09.2018 - 12.2019
Bachelor of Science - Civil Engineering
Universidad San Sebastián
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