Walter Ascencio
Fullerton
Summary
Dynamic leader with a proven track record at Red Bull Distribution, excelling in staff supervision and performance metrics analysis. Expert in merchandise planning and promotional strategies, achieving significant sales growth. Skilled in fostering vendor relationships and optimizing stock levels, demonstrating a results-driven approach and exceptional organizational abilities.
Overview
9
9
years of professional experience
Work History
Merchandising Manager
Red Bull Distribution
07.2023 - Current
- Organized meetings for up to 9 staff members to discuss upcoming promotions, key strategies, and tasks.
- Created sales cycle plan to develop and service accounts through product marketing, prospecting, promotion, and merchandising for proper product visibility.
- Maintained point of sale (POS) system by inputting accurate inventory information.
- Established monthly goals and communicated performance expectations during team meetings to optimize sales.
Account Sales Manager 2
Red Bull Distribution
01.2023 - 07.2023
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Utilized metrics to modify low-performing sales and marketing programs and plans to increase effectiveness.
Account Sales Manager
Red Bull Distribution
04.2020 - 01.2022
- Evaluated performance against goals and implemented appropriate development plans.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Managed accounts to retain existing relationships and grow share of business.
Sales Representative
Straub Distributing
09.2019 - 04.2020
- Developed and implemented marketing plans to increase brand awareness and drive sales.
- Collaborated with cross-functional teams to identify and address customer needs.
- Answered customer questions about products and services, helped locate merchandise, and promoted key items.
- Developed strong rapport with customers and created positive impression of business.
- Listened to customer needs and desires to identify and recommend optimal products.
Merchandiser
Straub Distributing
07.2015 - 09.2019
- Monitored inventory levels and kept adequate stock in product displays on sales floor.
- Verified products appeared at correct locations in proper quantities.
- Inspected merchandise for quality and arranged proper display location on floor.
- Updated pricing and signage to complete product displays and educate customers.
- Established strong vendor relationships to maintain and support business.
Education
No Degree - Business
Fullerton College
08.2013
Skills
- Performance metrics analysis
- Staff Supervision
- Merchandise planning
- Pricing strategy
- Vendor communications
- Stockroom Organization
- Promotional planning
Timeline
Merchandising Manager
Red Bull Distribution
07.2023 - Current
Account Sales Manager 2
Red Bull Distribution
01.2023 - 07.2023
Account Sales Manager
Red Bull Distribution
04.2020 - 01.2022
Sales Representative
Straub Distributing
09.2019 - 04.2020
Merchandiser
Straub Distributing
07.2015 - 09.2019
No Degree - Business
Fullerton College
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